Director of Marketing - Maternity Cover
- Scotland
- Permanent
- Full-time
- Lead the development and execution of strategic marketing plans that align with commercial objectives and goals
- Oversee fully integrated marketing campaigns across owned, earned, and paid channels, ensuring cohesive messaging and brand consistency across all platforms
- Oversee and manage relationships with key external agencies including digital, PR, website, and design partners - ensuring effective delivery and brand alignment
- Drive digital and content strategy, including website performance, SEO, social media, email marketing, CRM, and online reputation management, with a focus on engagement, loyalty, and conversion
- Develop and optimise CRM and email strategies to support customer lifecycle marketing, audience segmentation, and personalised communications that drive repeat business and guest retention
- Own the strategy, performance, and continuous optimisation of the resort's website, ensuring it is visually compelling, user-friendly, mobile-optimised, and aligned with brand standards
- Lead and develop the in-house multi-disciplinary marketing team (currently 4 FTEs), ensuring clear goals, strong collaboration, and a focus on both short- and long-term revenue generation fostering a culture of innovation
- Own and manage the marketing budget, ensuring cost efficiency, financial accountability, and delivery against key KPIs and ROI targets
- Use market intelligence, data analytics, and performance insights to inform strategic decisions and optimise marketing efforts
- Represent the Marketing function at senior leadership meetings, contributing to commercial planning and cross-functional initiatives
- Lead on performance reporting, analysing results, providing actionable insights, and continuously refining strategies based on outcomes
- Extensive experience in developing and executing strategic marketing plans at both national and international levels, aligned with commercial objectives, brand positioning, and targeted audience segmentation
- In-depth expertise in digital marketing, including content strategy, SEO, website optimisation, social media, email marketing, CRM, and online reputation management
- Strong commercial acumen, with proven success in managing marketing budgets, measuring ROI, and delivering data-driven recommendations to senior leadership
- Google and Bing certifications (e.g. Google Ads, Google Analytics, Bing Ads) are highly desirable, demonstrating up-to-date platform knowledge and campaign management capability
- Proficient in marketing analytics and reporting, with hands-on experience using Google Analytics (including GA4) and other tools to track performance, extract insights, and optimise campaigns
- Proven track record of delivering multi-channel campaigns, including digital, print, PR, and experiential marketing, from concept to execution
- Creative thinker with exceptional attention to detail, skilled in generating compelling ideas and producing effective, brand-aligned copy
- Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively at all levels, including executive leadership.
- Inspirational team leader and team player, able to motivate, mentor, and drive high performance in a fast-paced, dynamic environment
- Strong project ownership, able to see initiatives through from ideation to delivery while managing multiple priorities under pressure
- Solutions-focused and resourceful, with a proactive mindset and ability to navigate challenges with creativity and resilience
- Driven, highly organised, and results-oriented, with a strong desire to contribute to the growth and reputation of a world-class hospitality brand
- A degree or formal qualification in Marketing or a related field
- Proven experience as a Marketing Director or in a senior marketing leadership role, with a track record of managing high-performing teams
- Experience within the hospitality, luxury, or tourism industry is highly desirable
- Exceptional leadership, strategic thinking, and organisational skills, with the ability to manage multiple priorities effectively
- A blend of analytical ability and creative flair, with a data-driven approach to marketing performance and innovation
- Outstanding communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels
- Up-to-date knowledge of digital marketing tools, trends, and best practices
- A customer-centric mindset with strong commercial awareness and a deep understanding of guest expectations in the hospitality sector
- Chartered Institute of Marketing (CIM) accreditation or equivalent professional qualification is preferred
- Free meals when on duty, in our team cafes
- Pension scheme and Wagestream financial services
- Long service awards involving recognition with high street shopping vouchers and overnight stays
- Enhanced holidays with long service
- Free Leisure Club Membership, with friends and family discounts
- Employee care service, offering lifestyle and wellbeing support and counselling via a confidential helpline
- On-site discounts on Cameron House and Cameron Lodges accommodation, 50% off food and beverages, golf membership, spa treatments, Celtic Warrior cruises, outdoor activities cinema tickets and retail products
- Lifeworks App - lots of discounts on everyday purchases, with brand that you love
- Supplier and local business discounts, eg Sealy Mattresses and selected Lomond Shores retailers
- Free parking
- At Cameron House we can offer fully funded, work-based training and development. Everything from apprenticeships, structured work experience in other businesses and supported scholarships through to graduate programmes, specialist craft training, and formal qualifications up to HND and Degree level.