South East Asia Community Lead - UK

LemFi

  • London
  • Permanent
  • Full-time
  • 1 month ago
About our Company:LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we're not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.Our vision: To build the first full-stack financial services hub for the world's immigrant population.Who you are:You are a candidate who would thrive in a fintech startup environment like ours, where we readily accept individuals with a humble, yet uplifting attitude alongside a diligent sense of work ethic. The teams here at LemFi are passionate about their work and fields of expertise, but also lend hands on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.Job Summary: The Community Lead - Growth (Southeast Asia) is responsible for driving customer acquisition, engagement, and brand awareness for LemFi within the Southeast Asian diaspora. This role is ideal for a dynamic and self-driven professional with a strong background in sales, marketing, and community engagement. The ideal candidate should have experience working with diaspora communities, associations, NGOs, universities, and other relevant networks to build LemFi's presence and drive adoption of its services. You will be responsible for executing strategic marketing initiatives, forging partnerships, managing a team of promoters, and achieving ambitious growth targets.Responsibilities are as follows:
  • Develop and implement customer acquisition strategies through diverse sales and marketing initiatives.
  • Build and maintain relationships with associations, community leaders, NGOs, social media influencers, and other key stakeholders to promote LemFi's services.
  • Lead and manage a team of promoters to ensure effective market penetration and brand visibility.
  • Drive awareness and trust within the Southeast Asian diaspora by engaging with communities and leveraging cultural touchpoints.
  • Own and achieve customer acquisition and revenue targets in the designated sender country.
  • Collaborate with internal teams to develop localized marketing campaigns and promotional activities tailored to the Southeast Asian audience.
  • Monitor market trends, customer feedback, and competitor activity to optimize growth strategies.
  • Act as a brand ambassador, ensuring that LemFi remains the preferred online remittance service for Southeast Asian migrants.
Requirements:
  • Proven experience in sales, marketing, or community engagement, preferably within financial services, fintech, or diaspora-focused businesses.
  • Strong network within Southeast Asian communities in the sender country.
  • Ability to establish and nurture relationships with associations, NGOs, universities, and influencers.
  • Experience leading teams, managing promoters, and executing grassroots marketing strategies.
  • Strong communication, negotiation, and leadership skills.
  • Data-driven mindset with the ability to track performance and optimize campaigns for growth.
  • Ability to work independently in a fast-paced, target-driven environment.

LemFi