
Demand Gen Marketing Manager
- London
- £75,000 per year
- Permanent
- Full-time
- Plan and deliver virtual and in-person events from webinars and product demos to large-scale trade shows.
- Develop and execute integrated demand generation campaigns across email, paid media, SEO/SEM, and ABM.
- Own campaign performance, using data-driven insights to optimise lead generation and ROI.
- Manage the end-to-end campaign calendar, ensuring alignment with sales and product teams.
- Collaborate cross-functionally with Sales, Product, and Customer Success to deliver campaigns that resonate with target audiences.
- At least 4 years of experience in B2B demand generation, campaign execution, and event planning – ideally in SaaS or technology.
- Hands-on knowledge of ABM strategies.
- Experience with marketing automation and CRM tools such as Marketo, Salesforce, Salesloft, and 6Sense.
- Creativity and organisation skills, compounded by commercial thinking and enjoyment working in a collaborate team.
- Strong analytical skills, able to track and optimise campaign performance.