Marketing Manager

Smiths Group

  • London
  • Permanent
  • Full-time
  • 9 hours ago
Company DescriptionEvery minute of every day, Smiths Detection's threat detection and security screening technology helps to protect people and infrastructure, making the world a safer place.Smiths Detection, part of Smiths Group is a global leader in the development, manufacture and management of security and detection solutions designed to make the world a safer place. Our technology provides threat detection and screening solutions for customers in our key markets: aviation, ports and borders, defence, and urban security.Our expertise spans 21 global offices, seven manufacturing sites and five R&D centres, with a global network of 3,000 dedicated colleagues contributing towards over 40 years at the frontline of advances in safety and security.This results in careers built on variety and the opportunity to work on a range of state-of-the-art solutions, where you can develop your knowledge and experience every day.Job DescriptionWe're looking for an experienced and highly motivated Marketing Manager to join our team. This is a new role, which offers the opportunity for someone to create a real impact and help shape and deliver our marketing communications strategy for some of our key verticals.If you are a strategic thinker with a passion for crafting compelling narratives that resonate with target audiences, thrive in a dynamic and truly global environment where your creativity can shine, then this role is for you.Responsibilities:
  • Works closely with the respective portfolio director(s), product managers and other key stakeholders to capture and convey the customer value proposition.
  • Develop messaging and market positioning that sets new products apart from others in the market; establishing unique value proposition and brand character.
  • In collaboration with product management, implement new product launches.
  • Drive creative development of segment multichannel campaigns, marketing collaterals and sales tools.
  • Lead thought leadership content development (white papers, insights, articles etc.) and trade media engagement.
  • Ensure marketing deliverables are consistent with brand standards, accurate, and integrated within the strategy across all marketing promotion teams.
  • Collaborate with appropriate technology, product managers, subject matter experts and other relevant stakeholders to ensure that accurate information is approved and presented.
  • Plan and deliver industry specific events and speaking slots, support with other events as required.
  • Collaborate with the Regional marketing teams to create successful segment-specific marketing campaigns that contribute to pipeline growth.
  • Assess market needs and opportunities, obtains insights on customer usage, and identify and analyse industry trends.
  • Monitor and manage expenditures within allotted budget.
  • Support the wider Marketing Communications function as required.
Qualifications
  • Bachelor's degree in marketing, business management, communications or relevant field.
  • A minimum of 5-7 years' experience in a similar position.
  • Excellent copy writing and presentation skills.
  • Global mindset with proven experience in professional marketing communications within the Tech Industry or at least B2B business.
  • Matrix management experience working virtually in diverse teams.
  • Advanced content marketing strategy proficiency.
  • Experience in events organisation (trade shows, virtual events)
  • Experience in lead generation and nurturing techniques.
  • Advanced knowledge of Marketing automation.
  • Experience in performance marketing and analysis of KPIs
  • Advanced stakeholder management, communication and people skills.
  • Overall, good programme, project and time management skills - highly organised and detailed orientated.
Additional InformationWe offer…Join us and we'll help build your career, with excellent training and opportunities for career growth across the business, both locally and globally. You'll experience an inclusive environment, with strong leadership and a focus on safety and wellbeing. You'll also have the flexibility to choose from a wide range of benefits to suit your lifestyle, offering you and your family support from a health and wellbeing, financial and lifestyle perspective.Join us and work for a world-leader, with the benefits and training to reward your dedication and skills. Be part of a team where we are making the world a safer place.We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation - including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career's website ( )

Smiths Group