User Acquisition & Owned Media Manager

Overwolf

  • Ramat Gan, Tel Aviv District Lair, Perth and Kinross
  • Permanent
  • Full-time
  • 1 month ago
Description:We’re on the hunt for a valiant User Acquisition & Owned Media Manager to join our Growth Team and lead the charge in bringing more users and creators into the Overwolf ecosystem.In this hybrid role, you’ll manage performance-driven user acquisition campaigns while leveraging Overwolf’s owned media tools to drive meaningful growth. You’ll collaborate with cross-functional teams, including Marketing, Data, Product, and Creative, to maximize user acquisition and engagement across both paid and organic platforms.Your quest will include: hitting KPIs, scaling growth, and boosting visibility and revenue for our creators and apps. Step forward, if you dare.Responsibilities:In this role, you will:
  • Manage and optimize user acquisition (UA) campaigns across various channels (e.g., Meta, Google) to meet or exceed KPIs and growth targets.
  • Identify trends, insights, and opportunities through data analysis to continuously improve campaign performance.
  • Drive installs and engagement through Overwolf’s owned media tools.
  • Explore and test new acquisition strategies, targeting methods, and creative variations to unlock scalable growth.
  • Manage UA activity for key apps, including budget ownership, creative rotation, and performance reporting.
  • Collaborate with Product and Creative teams to ensure alignment across messaging, visual assets, and campaign execution.
  • Oversee asset uploads and banner placements across both paid and owned channels, ensuring high-impact delivery.
  • Stay up to date on industry trends, best practices, and emerging tools in user acquisition and digital marketing.
  • Conduct ancient elven ceremonies under the gaze of the full moon.
Requirements:
  • 2-4 years of proven experience in user acquisition, with a strong record of driving results and achieving KPIs.
  • Experience as a UA Manager across platforms like Google, Microsoft, and major social channels.
  • Bachelor’s degree in Marketing, Economics, Industrial Engineering, Business, or a related field.
  • Strong analytical mindset and the ability to translate data into actionable insights.
  • Proactive, organized, and a strong team player with excellent communication and project management skills.
  • Fluent in English, both written and spoken.
  • Passion for gaming – a big plus.
  • Being possessed by the lunar goddess – a serious plus.

Overwolf