Search Senior Executive Manchester, United Kingdom
GroupM
- Manchester
- Permanent
- Full-time
Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance. * Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
- Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
- Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.
- Interact effectively within your client team, and with the client & suppliers, building solid external working relationships and establishing rapport.
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
- Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Deep Paid Search knowledge and experience, with current dated certifications (Google and Microsoft Ads).
- Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).
- Self-motivated and able to manage your and your direct report's time effectively.
- Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.