Head of Performance Media

Hyperoptic

  • Hammersmith, West London
  • Permanent
  • Full-time
  • 17 days ago
Head of Performance MediaOffice location with Hybrid working: HammersmithThe Head of Performance Media drives growth activities across paid media (online and offline), digital, affiliates, direct marketing and referral channels. They are responsible for creating and implementing strategies to generate demand and increase customer interest in the company's products or services. This includes identifying target markets, understanding customer needs and creating campaigns to drive demand.The Head of Performance Media will oversee the generation of leads through various marketing channels, such as content marketing, email marketing, social media, and digital advertising. They develop and maintain programmes to nurture and optimise conversion for prospects , guiding them through the sales funnel to deliver optimal return from the company's marketing investment.This role requires leading strong internal and external collaboration to identify target audiences and execute via a blend of external (agency) and internal resources.What will you be doing?
  • The Head of Performance Media is responsible for planning, executing, and monitoring marketing campaigns aimed at generating demand. They collaborate with cross-functional teams to ensure that campaigns are aligned with business objectives and executed effectively.
  • Optimising marketing investments via pro-active budget management: Tirelessly seeking opportunities to grow quicker and better; both within, and by proposing changes to, agreed spend envelopes.
  • Implementing marketing automation: They leverage marketing automation tools and systems to streamline demand generation processes, manage lead databases, and track campaign performance. This includes setting up lead scoring, automated email workflows, and personalized marketing communications.
  • Managing marketing technology stack: They oversee the selection, implementation, and management of marketing technology tools and platforms that support demand generation efforts. This may include marketing automation software, CRM systems, analytics tools, and other technologies to optimize marketing operations.
  • Market research and audience insight addict: They consume/propose market research and audience insights to understand customer behaviour, preferences, and trends. This information helps in tailoring marketing messages, identifying target segments, and optimizing demand generation strategies.
  • Lead and develop the team to ensure high performance, job satisfaction and career development
  • Maintain high colleague engagement levels, fostering cross functional collaboration and developing a high-performance continual improvement culture across the teams
What we are looking for:
  • Specialist Management - experience managing a range of digital roles and experiences - able to provide direction, coach and provide development support
  • Complex consumer organisation - used to working in a fast-paced consumer subscriber environment with multiple stakeholders
  • Strong Performance Media and end-to-end sales funnel experience gained in a competitive fast growth environment
  • Experienced at developing team members through coaching, performance management and mentoring
  • Omnichannel thinker- joins the dots across digital and offline
  • Highly numerate and commercially aware with a high tolerance for ambiguity
Why work for us?We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!Awarded Broadband Provider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We're also very proud to have been awarded Great Place to Work Certification (2022-23) and UK's Best Workplaces for Wellbeing (2022)Going beyond the expectedWhatever we're doing - whether we're liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles:
  • We work smarter, together
  • We stay focused
  • We strive for excellence
Some of our key Benefits
  • Competitive salary
  • 25 days' paid holiday increasing each year, to a max of 35
  • Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
  • Private medical Insurance provided by AXA health
  • Life assurance giving you cover of 4 times your base salary
  • Partnership with the Kings Trust
  • Our pension scheme matches your contributions up to 4%
  • Retail offers - discounts from hundreds of recognisable brands
  • Free Hyperoptic broadband if you live in a Hyperoptic area
  • Enhanced pay for new parents
We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.What happens next? * You apply
  • We carefully review your application
  • We'll get back to you - even if it's a no (for now)
For more information on the Hiring Manager or team for this role, please reach out to (Talent Partner) who can support with additional questions.Role Description

Hyperoptic