OEM Partner Manager
Electro Rent Corp
- Harrow, Greater London
- Permanent
- Full-time
- Extensive experience in commercial or partner-facing roles within T&M or IT Hardware.
- Collaborating closely with OEMs and the EMEA marketing team to cascade product roadmaps, identify market opportunities, and channel regional marketing needs into business aligned initiatives.
- Familiarity with strategic customer engagement, national tenders, public procurement, and commercial operations.
- Strong commercial instincts, with the ability to evaluate and shape initiatives, and market entry strategies
- Excellent communicator and collaborator, with experience working remotely and across international teams
- Fluent in English; additional European languages are a plus
- Based anywhere in Europe, ideally CET ±1; open to travel (20–30%) as needed
- Lead OEM Partner Development Across EMEA
- Own and drive OEM partner business development across the region
- Align on joint go-to-market plans—from strategic customer engagement to high-volume transactional sales and distribution
- Collaborate Cross-Functionally
- Work closely with Sales & Marketing to:
- Develop tailored go-to-market strategies
- Co-create proposals and align pricing and positioning
- Adapt plans to local market conditions
- Strengthen Relationships & Drive Results
- Build and nurture strong OEM partner relationships
- Drive active deal pipelines and adjust commercial structures as needed
- Set up and manage Quarterly Business Review (QBR) processes
- Act as the key liaison between OEM partners, Electro Rent, and end customers
- Deliver insights to evolve our joint go-to-market strategy
- Identify Strategic Growth Opportunities
- Assess current gaps in OEM engagement
- Identify growth areas across new verticals, geographies, or customer segments
- Propose creative scaling paths through joint account planning, commercial initiatives, and national framework engagements