Head of Brand

• Lead the development and execution of Origin’s brand strategy, ensuring alignment with our mission, values, and business goals.
• Define and protect the brand’s market positioning and ensure its relevance as we grow in existing and new markets.
• Create and maintain a brand framework covering narrative, tone of voice, and value proposition.
• Identify opportunities for brand growth, including new formats, categories, channels, and geographic markets.
• Lead annual and seasonal brand planning, aligning key brand moments with commercial priorities.

• Lead, mentor, and develop a high-performing brand team, creating an environment that inspires creativity, collaboration, and accountability.
• Oversee the Creative Lead (once appointed) and provide creative and art direction to support their work, including designers, artworkers, and content creators.
• Build a culture that connects strategic thinking with commercial awareness, ensuring the team understands the “why” behind every brand initiative.
• Represent the Brand function to the SLT and act as the main point of connection between brand, marketing, and commercial teams.

• Partner with channel marketing, product, retail, events and e-commerce teams to ensure the brand strategy is embedded in campaigns, launches, and customer experiences.
• Work closely with the CEO, (Fractional) Marketing Director, and Director of Growth on go-to-market strategies and key trading moments.
• Build and manage strategic partnerships that enhance brand awareness and customer engagement.

• Maintain and update brand guidelines, ensuring consistent application across all channels and partners.
• Oversee creative guidelines, ensuring all visual and content outputs meet Origin’s design, quality, and storytelling standards before release.
• Monitor brand performance through agreed KPIs, using insights to refine strategy and investment decisions.
• Manage the brand budget and ensure resources are allocated effectively to deliver maximum impact.

• Proven experience leading brand strategy for a premium lifestyle or consumer brand.
• Demonstrated success in building brand equity while delivering measurable business results.
• Experience leading and developing teams, fostering high performance and shared purpose.
• Proven ability to provide creative and art direction, ensuring multi-channel outputs meet brand and creative standards.
• Experience developing and enforcing brand and creative guidelines across channels, partners, and internal teams.
• Strong commercial acumen with the ability to balance long-term brand building and short-term growth goals.
• Skilled in cross-functional collaboration, with the ability to influence stakeholders at all levels.
• Excellent communication and presentation skills, able to articulate brand strategy clearly and persuasively.

• Purpose-driven, with a passion for building brands that connect with customers on a deeper level.
• Holds a high bar for creative quality, with an exceptional eye for detail and design integrity.
• Strategic, analytical, adaptable, and comfortable making decisions in a fast-moving environment.
• Collaborative and inclusive, able to inspire teams and foster a positive culture.
• Values constructive feedback and iterative improvement in the creative process.
• Balances creative ambition with practical execution, ensuring both inspiration and delivery.
• Authentic, aligned with Origin’s mission, and committed to sustainability and quality.
• Resilient and solutions-focused, with a proactive approach to challenges and opportunities.

• Act with integrity, fairness, and respect in all interactions.
• Collaborate across teams, sharing knowledge and ideas.
• Take ownership and deliver high-quality work.
• Stay curious and open to learning.
• Contribute to a safe, inclusive, and positive workplace.

Origin Coffee