Director of Marketing, Revenue and Fan Experience

City Football Group

  • Manchester
  • Permanent
  • Full-time
  • 5 days ago
Closing Date of Applications - 9th September 2025Our StoryAt Manchester City Women, we are proud to be part of City Football Group and one of the leading clubs in women's football, competing at the highest level in the Women's Super League, domestic cups, and European competition. Based at the Etihad Campus in Manchester, our team is built on ambition, innovation, and a commitment to excellence both on and off the pitch. We are passionate about developing the women's game, inspiring the next generation of players and fans, and fostering an inclusive culture where everyone can thrive.The team plays its home fixtures at Joie Stadium, a 7,000 capacity arena. The stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, where we are building a new world-class Women's First Team Training Centre.Our Winning TeamWe are seeking an innovative and commercially astute Director of Marketing, Revenue & Fan Experience to lead Manchester City Women's brand growth, revenue performance, and fan-first culture. This senior leader will shape and deliver the integrated marketing, matchday, and fan engagement strategy, ensuring sustainable financial growth while building world-class, inclusive experiences for supporters locally and globally.We are looking for a collaborative leader who can bring expertise in brand, revenue growth, and fan/customer engagement, with a good understanding of matchday operations. You don't need to have done everything before - what matters most is your ability to shape strategy, work with others to deliver it, and inspire fans, partners, and colleagues alike.We welcome applicants who bring transferable skills, even if your career path has been non-traditional.This is Your CityAs part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.Your ImpactStrategic Leadership
  • Define and deliver an integrated marketing, fan engagement, and matchday revenue strategy aligned with the club's long-term objectives.
  • Serve as a senior leader within the Man City Women Leadership Team, driving commercial sustainability, audience growth, and fan-first experiences
  • Act as guardian of the Man City Women brand, ensuring consistency, inclusivity, and resonance across all platforms and touchpoints
  • Foster a culture of innovation, collaboration, and continuous improvement across marketing, commercial, and matchday teams.
Brand and Marketing
  • Lead the development and execution of integrated marketing campaigns to drive awareness, ticket sales, and engagement across digital, social, and traditional channels.
  • Oversee brand positioning, tone of voice, and storytelling, ensuring cultural relevance and emotional resonance with diverse audiences.
  • Direct the use of performance marketing, CRM, fan data strategy, and personalisation tools to grow audiences and optimise conversions.
  • Collaborate with communications and content teams to develop impactful narratives, activations, and earned media strategies.
  • Partner with the commercial partnership team to deliver creative activations that drive sponsor value and deepen fan connection.
Matchday Revenue & Commercial Growth
  • Own the matchday P&L, driving sustainable revenue across ticketing, hospitality, concessions, retail, licensing, and ancillary streams.
  • Lead pricing, bundling, and promotional strategies for season tickets, memberships, and fan events.
  • Work with stadium development teams to optimise capacity, fan experience, and revenue opportunities.
  • Expand revenue opportunities beyond matchdays through fan events, memberships, and digital engagement products.
  • Use commercial data and insights to identify trends, evaluate performance, and deliver measurable growth.
Fan Engagement & Experience
  • Champion a fan-first culture across the organisation, embedding supporter voice and insight into decision-making.
  • Lead the design and delivery of world-class matchday and non-matchday fan experiences, ensuring inclusivity, accessibility, and cultural relevance.
  • Oversee the end-to-end fan journey, from initial engagement through to in-stadium and post-match experiences.
  • Establish and manage fan engagement programmes (forums, loyalty schemes, surveys, etc) to build trust and community.
  • Be a visible and active representative of the club at fixtures, events, and supporter activities, fostering authentic relationships.
Insights, Innovation & Performance
  • Commission and interpret fan research, NPS tracking, and commercial data to inform strategy and improve performance.
  • Introduce innovative technologies and best practices from global sport, entertainment, and hospitality to enhance fan and commercial outcomes.
  • Develop and track KPIs across marketing, revenue, and fan engagement, ensuring accountability and impact.
  • Lead pilot projects and test-and-learn approaches to continuously improve both fan satisfaction and revenue performance.
What we are looking for
  • Leadership experience in marketing, commercial, or fan experience roles - this could be within sport, fashion, entertainment, hospitality, retail, or another relevant sector.
  • Experience in women's sport and/or awareness of the WSL landscape.
  • Strong track record in driving P&L performance, growing audiences, and delivering best-in-class fan experiences.
  • Advanced knowledge of integrated marketing campaigns, CRM, digital platforms, and fan engagement strategies.
  • Expertise in stadium or large-scale event operations with deep understanding of the matchday environment.
  • Exceptional stakeholder management, leadership, and collaboration skills across diverse teams.
  • Strong analytical and commercial acumen, with the ability to turn data and insights into action.
  • Inspirational leader with a balance of strategic vision and operational execution.
  • Familiarity with accessibility, safety, and inclusion principles in large-scale events.
  • Track record in managing global fan engagement programmes.
  • Some evening and weekend work will be required in line with the club schedule, and we'll support you in managing work-life balance.
City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.Employment is subject to the provision of proof of eligibility to work in the UK.Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

City Football Group