Senior CRM Manager
- London
- Permanent
- Full-time
- Own the CRM / ESP platform relationships, set up and performance: from domain warm up and build, to business reporting and optimisation
- Partner with channel leads (Ecommerce, Trade + Corporate, Private Clients), the Artisan Management team and the Marketing team to define CRM strategies
- Look at CRM data through a lens of client insight gathered from the different channels, to ensure that CRM activities build loyal client behaviours
- Be the champion for data collection, accuracy and cleanliness across the business
- Work with the channel leads to forecast and measure key performance and client loyalty metrics
- Design and optimise key client communication journeys across the different channels:
- Sign up + marketing opt-in capture
- onboarding/welcome journeys following sign up + opt in
- transactional communications, from purchase to receipt
- automated communications + relevant triggered commercial communications to support repeat behaviours
- marketing calendar cadence, to support content franchise engagement
- Develop a considered test and learn approach to refine and evolve our communication as we understand client needs, including A-B testing, to deliver an optimised, high performance and compliant program.
- Develop effective working practices to plan, brief, build, test and send communications across all CRM channels
- Broad knowledge of CRM platforms, ESPs and marketing automation tools
- Ideally you will have worked in a Founder-led environment
- Up to date knowledge in GDPR and Data Protection best practices
- You are a self-starter who is comfortable to work in an environment where you are creating structure and part of defining a business from pre-launch
- You have a client centric mindset and service driven work ethic
- You are highly collaborative and enjoys working cross functionally
- You are a team player who is happy to be hands-on
- You are detail orientated and analytical, as well as being a creative thinker and innovator
- You are passionate about elevating the role of craft and appreciating the quality human made items
- You are interested in various cultural and art forms