Field Sales Manager

• Competitive salary and benefits package.
• Opportunity to work with a well-established and respected brewery brand.
• A leadership role with real influence over the direction of the business in the region.

• Lead, coach, and develop a team of 6 sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
• Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
• Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
• Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross-selling.
• Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
• Build and manage route-to-market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
• Identify and win new business opportunities, targeting high-value prospects to increase market share.
• Analyse sales performance and market data to adjust strategy and respond to emerging trends.
• Collaborate with marketing to deliver impactful regional activations and brand-led events to support sales objectives.

• Strong track record in sales leadership within the brewery, drinks, or FMCG sector, ideally with free trade expertise.
• Demonstrable success in delivering commercial growth through both account management and new business acquisition.
• Confident negotiator with experience managing P&L responsibility for a region or business unit.
• Deep understanding of sales performance metrics and the ability to translate insights into actions.
• Experience developing teams to exceed targets and achieve commercial objectives.
• Well-connected in the on-trade sector across the North of England, with an ability to leverage industry relationships.

COREcruitment