
Portfolio Director
- Crawley, West Sussex
- Permanent
- Full-time
- Develop and implement strategies for growth, sustainability, and profitability of all events.
- Work closely with executive leadership to identify and pursue new revenue streams, launches, brand extensions, and acquisition opportunities.
- Stay informed on market trends and competitor activity to ensure relevance and competitive advantage.
- Create and evolve brand strategies tailored to exhibitor and visitor expectations.
- Own the revenue delivery for each event and ensure gross and net profit targets are met or exceeded.
- Work with finance and executive team to deliver accurate forecasts and monthly reports on revenue, contribution, and performance metrics.
- Lead business planning for each event, including KPI setting and revenue target reviews.
- Manage sales personnel, setting clear goals and performance expectations.
- Conduct regular reviews, appraisals, and setting incentives.
- Recruit, onboard, train and mentor team members, promoting career progression and succession planning.
- Ensure team capabilities align with business objectives and strategic needs.
- Collaborate with Event Operations Team to ensure excellence in execution to drive the PNE rebooking process.
- Ensure operational plans support brand value and visitor experience.
- Lead by example and take ownership of personal and team sales targets.
- Develop and execute strategies across sponsorship sales and key accounts.
- Supervise sales campaigns, performance tracking, and CRM management.
- Drive rebooking processes and develop effective strategies for optimal performance onsite.
- Collaborate with the Marketing Manager to deliver visitor and delegate targets through innovative, cost-effective campaigns.
- Ensure relevant, high-quality event content through strong internal and external partnerships.
- Personally maintain relationships with key stakeholders, including associations, media, and commercial partners.
- Align closely with supporting departments (marketing, operations, finance, etc.) to ensure unified execution of business objectives.
- Represent the division within senior management discussions and support wider company initiatives as required.
- Strategic mindset with strong commercial acumen
- Proven leadership experience in events sales
- Proven and consistent sales contributor
- Excellent revenue forecasting, operational, and project management skills
- Ability to inspire, lead, and grow high-performing sales teams
- Market-savvy, adaptable, proactive, resilient, winning mindset