Marketing Manager

Make Events

  • Wilmslow, Cheshire
  • £40,000 per year
  • Permanent
  • Full-time
  • 12 days ago
Location: Wilmslow, CheshireJob Type: Full Time, HybridSalary: £40,000 - 45,0000 DOEReporting to: Managing DirectorABOUT MAKE EVENTS:Make Events. That’s what we do.From Manchester to the World, we make unforgettable events and experiences, everywhere.Building on our legacy, passion and relationships - we create and produce world-class corporate events and brand experiences that cut through the noise.Our vision is bold.To be the go-to industry event partner for brands seeking to create world class events and brand experiences that cut through the noise.Founded in 2012 by Holly Moore, Make Events has grown from a bold idea into one of the UK’s most in demand agencies – trusted by iconic brands and powered by a team of seriously talented people who know how to bring the magic.PURPOSE OF THE ROLE:We’re looking for a proactive and dynamic Marketing Manager to join Make Events at an exciting stage in our growth journey. With a strong digital background, you’ll take full ownership of our marketing activity; delivering high-impact campaigns that drive brand awareness, engagement, and quality leads.This is a hands-on role in a fast-paced, creative events agency, perfect for a self-starter who thrives in an entrepreneurial environment but also loves collaborating with a passionate team. You’ll work closely with business development, client services, design, and leadership, as well as external freelancers and agencies, to deliver marketing that directly supports commercial objectives.We’re looking for someone who combines creativity with data-driven thinking — confident in email marketing, social media, and content creation, while also analysing performance metrics to optimise the funnel and ensure campaigns exceed KPIs and ROI. You’ll bring fresh ideas, lead innovative initiatives, and play a pivotal role in elevating our marketing presence, positioning Make Events as a thought leader in the industry.ROLES & RESPONSIBILITIES:Marketing Planning
  • Creating and executing an annual plan aligned with business objectives.
  • Develop and oversee multi-channel strategies (SEO, PPC, email, social media, content marketing, video, events) to drive brand awareness, engagement, and lead generation.
  • Conduct competitor and market research to inform strategy and identify growth opportunities.
  • Collaborate with senior stakeholders, Sales, Client Services, and leadership to align marketing with wider business goals.
Campaigns & Content Marketing
  • Create and manage compelling, SEO-optimised content for websites, blogs, email, social media, and campaigns.
  • Oversee the content calendar to maintain a consistent and engaging brand presence.
  • Lead social media management: oversee platforms, schedule posts, engage with followers, and track performance.
  • Develop case studies, email newsletters, and website updates to showcase brand impact.
CRM & Digital Marketing
  • Use website CMS to upload content.
  • Manage and optimise the CRM to drive engagement, lead nurturing, and conversion.
  • Working with digital agency to optimise digital activity including SEO, PPC, and paid social campaigns.
  • Segment and manage email lists, ensuring high deliverability and targeted communications.
  • Track performance of paid spend across platforms, optimising ROI.
Analytics & Reporting
  • Monitor, analyse, and report on campaign performance across all channels.
  • Provide insights and actionable recommendations to improve lead funnel performance and ROI.
  • Present findings to senior management to inform decision-making.
  • Stay ahead of industry best practices and emerging marketing trends (including AI tools) to enhance efficiency.
Events & Brand Activation
  • Plan and execute marketing-led events, influencer activations, conferences, launches, webinars, and networking opportunities.
  • Attend events, site visits, networking sessions, and FAM trips to capture live content and showcase capabilities.
  • Support delivery teams with promotional materials, content, and onsite marketing.
Collaboration & Support
  • Partner with freelancers, agencies, and suppliers to deliver campaigns and projects.
  • Provide Business Development, and Client Services teams with tailored collateral, proposals, and presentations.
  • Work cross-functionally to ensure brand messaging is consistent and impactful across all touch points.
This list is not exhaustive, and you will be required to undertake other duties as directed by your manager.ABOUT YOU:A creative and strategic thinker, you’re confident managing multi-channel campaigns from concept to execution, and skilled at turning insights into action through performance data and competitor research.Experience
  • Proven experience in a similar role, ideally within a fast-paced B2B or creative sector.
  • Strong digital expertise, particularly in SEO, PPC, CRM management (HubSpot a plus), and social media. Experience of managing website CMS (ideally Wordpress)
  • Thorough knowledge of different marketing channels and how they can be levered to meet objectives.
Skills
  • Hands-on, flexible, and adaptable with a growth-focused mindset.
  • A self-starter with the drive to deliver results while collaborating effectively within a team.
  • Excellent copywriting and content creation skills.
  • Strong analytical and problem-solving skills.
  • Strong leadership and people management skills.
  • Ability to use data to identify trends and opportunities for improvement.
GENERAL REQUIREMENTS:
  • Current driving licence
  • Ability to travel around the UK & overseas
  • Flexible approach to working hours
  • Comply with the company code of conduct at all times.
  • Ability to work as part of a diverse team with colleagues from different viewpoints, cultures and countries.
Founded in 2012 by industry powerhouse Holly Moore, Make Events began with a simple yet ambitious mission: to raise the bar for corporate events and experiences—with creativity, excellence, and heart.Having built a successful career across every side of events - venue, supplier, and client - Holly recognised a gap in the market for a female-founded agency determined to put brands first. She believed passionately in events shaped by client vision rather than agency ego, and in delivering them with her signature ethos: work hard, be nice.From day one, Make Events set out to craft unforgettable experiences—not only during the event itself but also before and after. Holly’s vision extended to ensuring every client, colleague, supplier, and venue felt valued, cared for, and part of something special. From this passion, a vibrant brand was born.What began as a bold idea in Manchester has blossomed into one of the UK’s leading events agencies, trusted by the world’s most iconic brands to deliver moments that truly matter. Whether crafting immersive conferences, seamless incentive trips, global brand activations, or unforgettable parties, we create events that cut through the noise and leave lasting impressions.Our legacy is defined by passion, personal connections, and an obsessive attention to detail. We're recognised not just for our high standards and trusted partnerships but also for a collaborative team culture that brings magic to life. Our producers, creatives, strategists, and operational masterminds each bring unique strengths to the table, united by a commitment to excellence, infectious energy, and making even the most ambitious events seem effortless.

Make Events