SDR Campaigns Lead, EMEA

Zscaler

  • London
  • Permanent
  • Full-time
  • 2 months ago
About ZscalerServing thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world's largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler.Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide.We're looking for an experienced SDR Campaigns Lead to join our Digital Marketing team. Reporting to the Senior Marketing Manager of Campaign Operations, you'll be responsible for:
  • Campaign Management & Collaboration: Act as the primary liaison between sales development representatives and cross-functional marketing teams. Align with SDR leadership on business objectives and execute by creating compelling content, targeting the correct personas, and infusing campaigns with appropriate messaging. Work independently to manage SDR outbound campaign calendar, prioritise campaigns, and regularly update stakeholders on progress and outcomes
  • Campaign Optimisation & Performance Analysis: Conduct A/B tests on Outreach sequences to deliver strong email performance, analyse sentiment and performance data to maximise positive responses, develop and refine objection-handling content in order to address common challenges
  • SDR Content Strategy & Library Management: Lead the strategy, creation, and optimisation of all SDR Outreach content for the EMEA region. Develop high-performing sequences, templates, and snippets that follow best practices to achieve high conversion rates. Regularly organise, audit, and maintain content library to ensure all messaging, links, and attachments remain current and useable
What We're Looking for (Minimum Qualifications):
  • Proven experience in campaign management, content strategy, and stakeholder collaboration within a sales or marketing organisation
  • Must have 2-3 years of experience in SDR Campaigns
  • Must have experience working across different countries in EMEA and have a strong understanding of cultural nuances
  • Must be proficient in (Outreach, Google Sheets, Lusha, Zoominfo, Salesforce)
What Will Make You Stand Out (Preferred Qualifications):
  • Excellent communication and organisational skills to manage multiple stakeholders and priorities effectively
  • Strong analytical skills to conduct performance analysis and optimise content/campaigns accordingly
  • Familiarity with tools such as Outreach.io, marketing automation platforms, and CRM systems
#LI-Hybrid#LI-LH2At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:
  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks, and more!
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.See more information by clicking on the link.Pay TransparencyZscaler complies with all applicable federal, state, and local pay transparency rules.Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

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