Head of Activation - Aesop (12 Month FTC)

L'Oréal

  • London
  • Contract
  • Full-time
  • 22 days ago
Head of Activation - Aesop (12 Month Fixed Term Contract)I am the HEAD OF ACTIVATION, and I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the brand & commercial team. I work closely with the product and marketing team to deliver the strongest campaigns execution. I work closely with the commercial, finance and RGM teams to influence and monitor sell out and P&L GTN. Solely responsible for the wholesale and amenity channels performance, I also support performance optimisation in our retail business through the work of the Business Analyst in my team. I work closely with the L'Oréal Luxe commercial team on key retailer collaborations, owning the account management responsibilities for smaller distributors and amenity partners.A DAY IN THE LIFEGO-TO-MARKET STRATEGY & EXECUTION
  • Work in partnership with the General Manager to develop a Business Development strategy focused on driving Aesop's brand awareness, growth, and positioning
  • Lead a team of wholesale and amenities channel activators and a Business Analyst.
  • Work in partnership with product, Marketing and commercial team.
  • Translate the brand plan to define winning brand go-to-market strategies using key market insights.
  • Execute flawless, best in class activation, adapted to each retailer context.
  • Partner with account managers to build tailored plans per retailer
  • Define distribution/channel strategy for the brand with key open/close POS list
  • Define the Coffret and GWP, Samples and Tester allocation and strategy by retailer
  • Define retailer activation strategies, including Partnership Marketing, CRM and Media
  • Work with Retail Director and Retail Business Managers to drive performance with our field teams.
MONITORING & ACCELERATING SELL OUT
  • Align the brand total promotional calendar with commercial teams
  • Actively review the team's activity tracker monthly to maximise sell out opportunities
  • Review brands swings on commercial forecast: identify opportunities and risks and generate solutions accordingly
  • Report on door productivity and actively share with team
  • Support in producing monthly market share note (what is going on by retailer)
INFLUENCE OF P&L GTN
  • In partnership with Finance and Retail Director, act as the commercial lead for trend
  • Partner with Commercial Controlling to review investment by brand & customer during the trend process
  • Embed RGM learnings within the strategy and actively review
  • Deliver on brand valorisation target by optimising OCA / Mino investment by axe/customer/mechanic
  • Define and set promotional golden rules in partnership with finance
  • Define and own SLOB clearance plan
WHO YOU ARE
  • A strategic and commercially focused professional, adept at crafting and executing aligned go-to-market and brand distribution/channel strategies.
  • The primary brand commercial lead for trend integration and the central point for retailer strategy and collaboration.
  • Skilled in developing tailored brand plans per retailer, maximizing impact and effectiveness.
  • Proficient in leveraging key RGM learnings to drive performance.
  • Possessing in-depth knowledge of sell-out levers, P&L (specifically GTN), and retailer activity plans with their ROIs.
  • Highly focused on achieving core KPIs, including Brand Sell-out, Brand Sell-in, Brand GM% targets, and effective SLOB management.
WHAT WE OFFEROur industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!WHO WE AREL'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.HOW WE RECRUITAt L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.

L'Oréal