Equip Outdoor Technologies UK Ltd based in Alfreton, Derbyshire specialise in the design and marketing of technical outdoor clothing and equipment. Our experienced and enthusiastic team develop innovative designs, manufactured to the highest standard and brought to market throughout the world. Equip Outdoor Technologies own and operate two leading aspirational outdoor brands, Rab and Lowe Alpine. For further information on Equip please visit our website at www.equipuk.comOur team is based at our Head Office just outside The Peak District National Park off jct28 of the M1 corridor.This is a great opportunity to join our Team as CRM Manager. This role forms part of the eCommerce team, responsible for crafting digital journeys which inspire, educate and convert our global community of Mountain People. Working alongside multiple departments and stakeholders, the CRM Manager will play an integral role in a rapidly growing, industry-leading D2C channel.The CRM Manager is responsible for planning, implementing, managing and optimising Rab’s CRM strategy to increase brand awareness, build customer loyalty and drive sales through D2C.Key Responsibilities of the CRM Manager (including but not limited to):
Develop and manage an engaging and inspiring CRM strategy which incorporates both global and targeted campaigns for different customer segments, working closely with the wider marketing team to ensure content and messaging is aligned across channels
Work alongside the business to achieve its wider brand and campaign goals, so that DTC, retail and brand objectives are met
Develop and manage an exciting CRM strategy for Rab’s Pro Program to engage and convert industry professionals which aligns with the strategy and plan set out by the Pro Program manager
Support in the implementation of, and responsible for, the on-going management and optimisation of a CRM platform to build stronger customer relationships and improve retention rates
Increase brand loyalty and engagement through developing automated customer journeys including welcome and post-purchase, targeted for different customer segments
Responsible for creating briefs for copy and assets needed for each campaign, managing the delivery of these assets and using them to build campaign content
Responsible for analysing performance against key goals, delivering action-led reports in weekly trade meetings and implementing strategies to maximise / overcome opportunities and risks highlighted
Work alongside the eComm team to define, deliver and implement a new membership program to drive brand engagement and build customer loyalty
Manage any digital communication agencies or providers
To join us you must have:Essential
Experience of delivering and managing an engaging and on-brand CRM strategy
Proven experience of customer segmentation and building targeted customer journeys
Experience of working effectively with marketing and design teams to build and deliver exciting and inspiring email campaigns
Adept at analysing email campaign performance against KPIs, building reports and creating action plans in response to the current trading environment
Experience of managing a CRM platform and utilising to strengthen customer relationships
Can showcase experience of building strategies to grow email database and aid retention
Ability to create detailed briefs to support the design and copy teams in the creation and delivery of campaign content
Experience of working in a similar brand led role in an online D2C retail environment
Exceptional team player with strong planning and organisational skills
People and project management experience
Excellent communication skills at all levels
A passion for the outdoors and a real understanding of the brands and the needs of outdoor users
Ability to plan, organise, prioritise and meet multiple deadlines
A willingness to work extra hours and weekends as required
A full and current driving licence
Desirable
Experience within the outdoor industry
Recognised marketing qualifications
Salary and Benefits:
Salary range £39,713.63 to £52,762.39 per annum, commensurate with qualifications, skills and experience
Contributory company pension scheme, subject to qualifying conditions
Discretionary profit share bonus scheme
Life Assurance scheme
Employee Benefits Platform
Employee Wellbeing Programme
Hybrid working (discretionary basis, determined by business need) as well as an early finish on Fridays!
Free, unlimited access to LinkedIn Learning training resources
Great staff discounts on our Rab and Lowe Alpine products
Reciprocal trade discounts on climbing, bikes, camping, sailing and running equipment
Casual dress code
Modern facilities with free on-site parking and we are proud to be a climate neutral company
Closing date for applications is 7 September 2025For general enquiries please contact: recruitment@equipuk.comStrictly No Agencies pleaseOur people are part of one team that is geared to achieving success for the company, and we are strongly committed to inclusivity, promoting equality and celebrating diversity among our staff. We are looking for people who are passionate about and can help live our values of Synergy, Ingenuity, Ambition, Determination and Integrity.
