Job Description:Other Work Experience8-10 years of Marketing experience with demonstrated success in developing strategies in direct, indirect, digital, field, event and account-based marketing programsManagement experience preferredOEM/Channel experience preferredB2B experience at a corporation or agency preferredExperience and/or knowledge of content and digital strategies to support the entire buyers' journey -- from awareness through loyaltyProject management experience with ability to simultaneously manage multiple projectsLicenses and CertificationsLicenses/CertificationsReqPrefAnd/OrKnowledge, Skills, and Abilities
Proficient computer skills (PowerPoint, Microsoft Word, Excel, Salesforce, Marketing Platforms, and other key technologies)
Ability to work independently and as a team across different departments
Ability to analyze and interpret data- think strategically- and translate this thinking into recommendations and measurable actions
Excellent oral, written, and presentation skills
Strong attention to detail and organizational skills
Strong relationship building skillsRequirements:Job SummaryThe purpose of this job is to develop, execute and report against the integrated marketing strategy for GTMs of Sales organizations to drive increased brand awareness and revenue growth. The Integrated Marketing Manager is part of the Global Marketing team, which is part of the Marketing & Proposals and Global Alliances department, and reports through the VPs of the department, who then reports to the CEO, responsible for global Sales & Sales Operations of WWT. The Integrated Marketing Manager works closely with teammates and partners across Corporate Marketing, Creative Services, Digital Marketing, Analytics and Sales/Marketing, as well as with the Sales, Services, Global Alliances and Executive Leadership. This job supports the development of Global Marketing strategy and execution for the specific Sales Organization the job aligns to.This job description describes the general nature and level of work required by the position. It is not intended to be an all-inclusive list of qualifications, skills, duties, responsibilities or working conditions of the job. The job description is subject to change with or without notice, and Management reserves the right to add, modify or remove any qualification or duty. Nothing in this job description changes the existing at-will employment relationship between the Company and the employee occupying the position.Job Responsibilities
Develops comprehensive solution marketing plans and strategies for the specific Sales LOB/Region, the job aligns to, that delivers against WWT core value proposition and priority GTM's by leveraging key market insights to drive positive business results.
Works cross functionally to develop solution marketing plans across paid, owned and earned platforms.
Makes significant contributions towards the generation of new business and growth opportunities.
Collaborates and aligns with internal teams (Sales, Marketing and Alliances) and external (Partner, Vendor) to develop relevant marketing programs and strategies.
Leads/Assists in market research and competitive benchmarking.
Focuses on outcome analysis to understand the effectiveness of tactics within the agreed upon WWT Sales and Partner goals.
Deploys marketing campaigns that drive brand awareness, customer acquisition, expansion and retention aligned with partner, practice and sales priorities.
Includes development of timelines, budgets, OEM funding (acquisition & proof of performance), SF campaign management and execution of deliverables, including obtaining the appropriate approvals and development of creative briefs
Deliverables of projects may include signage, video, collateral, website content, emails, ads, PR, events, and promotions.
Works with agency partners and across all WWT internal functions to develop and execute specific programs.
Prepares presentations and clearly communicates findings from initiatives to management and the broader organization, ie. Partner QBRs, Community Reviews, ATSM
Measures outcomes of marketing efforts with regular quantitative-driven check-ins with leadership or as requested by manager, practice or partners, ie. Community Reviews, HMRs
Data gathering and collection: use provided tools and platforms to search, filter and collect relevant statistics and results. (CTR, exit and bounce rates, session time, avg pages per session, pipeline, revenue, etc.)
