Senior SEO Specialist – Spanish Markets

Betway Group

  • North London
  • Permanent
  • Full-time
  • 1 month ago
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Department: SEOReporting to: Head of SEOWho we areWe’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. We craft creative design concepts, affiliate marketing and conversion optimisation. We support many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.Who we’re looking forWe’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.Why we need youWe’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.We’re looking for a Senior SEO Specialist fluent in Spanish to lead SEO efforts across our Spanish-speaking markets. You’ll be responsible for developing and executing SEO strategies for Betway Spain, Betway Mexico, Jackpot City Mexico, and other Spanish-language territories.This is a strategic and hands-on role, ideal for someone with deep SEO expertise and a passion for iGaming.What you’ll be doing
  • Develop and implement SEO strategies tailored to Spanish-speaking markets.
  • Manage SEO performance across multiple brands and territories.
  • Collaborate with internal teams and external SEO agencies to drive organic growth.
  • Create and maintain SEO roadmaps aligned with business goals and KPIs.
  • Conduct keyword research, competitor analysis, and content optimization.
  • Oversee technical SEO audits and on-page improvements.
  • Mentor and guide junior SEO team members.
  • Report on SEO performance and communicate results to stakeholders.
  • Stay up to date with SEO trends and algorithm updates relevant to Spanish markets.
  • Coordinate with content, development, & translation teams to ensure best practices.
Essential skills you’ll bring to the tableThe necessary skills that we require for this role include:
  • Native or fluent Spanish speaker with excellent written and verbal skills.
  • Minimum 5 years of hands-on SEO experience.
  • Strong understanding of iGaming SEO and traffic acquisition strategies.
  • Experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs.
  • Proficiency in HTML, CSS, and CMS platforms (e.g., WordPress).
  • Advanced Excel skills for data analysis and reporting.
  • Ability to manage multiple projects in a fast-paced environment.
Desirable skills you’ve got up your sleeveIt would be great if you also have some of the following skills:
  • Relevant qualifications in marketing, digital media, or related fields.
  • Project management and team leadership experience.
  • Experience training or mentoring SEO professionals.
Our values are non-negotiablesOur culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:
  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation
What you’ll get backWe offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
  • We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
  • Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Life Assurance & Income Protection
  • Cycle to Work
  • Retail discounts
Be part of that Superclass feeling.At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.It’s all about putting your experience first and ensuring honesty and fairness in all we do.Here, your growth is supported and your contributions valued.Game on!*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.*Shortlisted candidates may need to complete an assessment.This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.Should you not hear from us within 2 weeks, please deem your application as unsuccessful.The perfect place to work, play and grow!

Betway Group