
Social Activation Manager (12m FTC)
- London
- Permanent
- Full-time
- Manage campaign activation from setup to delivery; ensuring an optimal brand tone in the style of our channels, which expertly integrates brand partners in alignment with their goals.
- Be a social-first specialist, keeping on top platform trends, policy, and capabilities.
- Support the creation and implementation of the strategy for the full campaign lifecycle, including publishing, scheduling, targeting, optimisation, reporting & evaluation
- Take ownership of paid social elements within your campaigns, delivering an optimal set-up and attentive approach to optimisation alongside organic delivery
- Track and report on campaign performance, providing proactive updates and data-driven insights.
- Build strong relationships with commercial, creative, and production teams to influence decisions and ensure quality.
- Be influential to direct reports and wider team alike; helping them to understand organic and paid social craft, learn new tricks and develop themselves as well as the LAD culture
- Be a detail-oriented expert who stays ahead of social & technological developments; understanding how we might test and integrate new tools and approaches to advance our offerings
- Experience within Paid Social and/or Social Media channel management is essential
- Experience activating/ buying across all social media platforms, including Meta Ads, Tiktok Ads, X Ads, Snapchat Ads and Google Ads
- Proven ability of delivering effective, progressive social strategies for clients
- Strong knowledge on the media advertising landscape, with a finger on the pulse for new platform opportunities
- A test and learn mindset, with genuine interest in uncovering opportunities for campaign performance growth
- A proven problem solving mindset with the ability to both proactively spot potential problems, and react when issues do arise.
- The ability to clearly articulate points of view to internal stakeholders and clients, and influence decision makers to positively impact campaign performance.
- Basic photoshop experience, though not essential to the role.
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