
Content Marketing Manager
- Shropshire
- £45,000 per year
- Permanent
- Full-time
- Conduct comprehensive research to understand target markets, customer pain points, and industry trends.
- Analyse competitors to identify opportunities for differentiation and market positioning.
- Identify innovative approaches and leverage industry trends.
- Develop UK-specific marketing strategies aligned with business objectives and global priorities.
- Create detailed campaign plans tailored to target markets, focused on brand awareness, lead generation and customer engagement.
- Produce high-quality, impactful marketing content, including articles, emails, white papers, case studies, webinars, trade show booth concepts, press releases, and social media posts.
- Proactively project manage campaigns to ensure they are executed on time and within budget.
- Monitor campaign performance and provide actionable insights to optimise future efforts.
- Work closely with global market coordinators, local sales teams, and marketing operations to ensure strategies and content align.
- Act as a bridge between local marketing needs and global marketing initiatives.
- Develop and leverage relations with relevant trade associations and industry groups to amplify content reach.
- Identify opportunities to attend or contribute content for association-led events, conferences, and webinars.
- Proven experience in a B2B marketing or content strategy role, preferably in a solutions-based environment.
- You will come from a Technical based industry.
- Strong commercial awareness and a customer-first mindset.
- Excellent communication and copywriting skills, with a clear and concise tone.
- Ability to manage multiple projects and priorities simultaneously.
- Comfortable working independently but collaborative in nature - especially with sales and global teams.
- This is a stand alone role managing projects rather than a team.
- A salary up to £45k per annum
- Hybrid working - 2 days in the office and 3 days at home.
- Supportive and collaborative team environment
- Opportunities to work on high-impact campaigns in focused market areas
- Ongoing professional development and training
- 25 days holiday plus bank holidays
- Work wear allowance.
- Pension scheme
- EAP programme to support mental health
- Benefits programme via BHSF, financial support, high street vouchers and discounts.
- Flexible working hours between 8am - 5pm.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.