Growth Marketing Lead- Contract
Opna
- London
- Contract
- Full-time
- Email Marketing: Develop and execute email marketing campaigns to generate leads and drive conversions.
- Website optimisation:
- Ensure website content is up-to-date, relevant, and optimized for SEO.
- Implement best practices for website design, navigation, and user experience.
- Conduct keyword research and optimize website content for relevant keywords.
- Ensure that website is set up for leads capture/MQLs and connected with our CRM and other relevant internal tools
- A/B testing for GTM and product strategy testing
- Content Strategy:
- Build and execute on our content marketing strategy, including website, socials and email- Where required, project manage external contractors
- Repurpose/distribute content for various channels
- Events: Plan and coordinate participation in events (Opna organised and industry standard events) to increase brand visibility and generate leads.
- Design promotional materials and manage event logistics to ensure a successful presence at events.
- Branding/PR:
- Develop and maintain partnerships and relationships to enhance brand awareness and reputation.
- Build initiatives that helps us own and refine the Opna 'voice' and 'tone'
- You want to dedicate your skills and experience to solving climate challenges and are eager to upskill to keep pace with the market.
- You want to, and are comfortable working in an early stage environment, where your role may stretch beyond the responsibilities of this role and your day-to-day will involve rapid changes and associated chaos.
- You are comfortable working with technology/CRMs/Marketing tools, but are also able to learn, discover and implement new processes, as they become relevant
- Previous success in B2B Marketing roles (generalist), preferably in fast growth startups
- Bonus: You already work in climate/carbon markets
- Belief that climate change is the number one problem to solve
- Extreme sense of ownership and urgency to get stuff done, to a high standard.
- Thrives on clear communication and expectation setting
- Thrives with high accountability, high visibility, and high-impact career
- Confident in their ability to proactively collaborate and be autonomous
- Resilient, hard working, and robust to changing environments. Will roll their sleeves up and fight the fires when needed
- Loves the scrappiness that’s the hallmark of early-stage startups while holding high the importance of rigour and robustness in delivering quality solutions for clients.
- Curious, open to differing opinions, and enjoy sharing your knowledge and perspective.
- Internal Screen
- Video call with our CEO, Shilps
- Live Case Study/Assessment with the Opna team
- Final chat with CEO,
- References to Offer