Restaurant Marketing Executive
Dobbies Garden Centres
- Edinburgh
- Permanent
- Part-time
- To play a key role in developing and implementing stand out customer messaging and communications for our restaurants, coffee shops, soft plays & foodhalls.
- Briefing and liaising with our in-house Studio and external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
- Working with the Head of Campaigns & In-store Communications to forward plan marketing campaigns & develop the messaging & assets required to deliver these.
- Working closely with the wider restaurant team to support on new menus & initiatives, both development & execution, including (but not exclusively) the seasonal menu changes, food shows & trade driving promotions.
- Working with the customer insights & research team to pull out & understand current trends & insights available as well as briefing any new pieces of insights work required.
- Working closely with our content & photography team on briefing key content creation, including lifestyle photography, video content, for use across multiple channels.
- Work with the Digital team to agree messaging, images & content for all digital activity.
- Plan and maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi channel campaigns.
- Produce clear and concise briefing documents, supplier guidelines and store communications for all marketing campaigns, print, point of sale and packaging.
- Support the PR function with messaging, content and assets as required.
- Support the Ops function with any back of house print, digital screens or point of sale for team initiatives.
- Maintain and update the photography management system (WebDam).
- Managing the creative and print sign off process as well as budget tracking, sign off and raising of POs.
- Strong team player with a can do, positive attitude and collaborative way of working.
- Proactive, driven to get things right, every time.
- Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
- Customer first focus making sure that we get it right first time for our customer.
- Strong planning, prioritisation, information gathering and problem-solving skills.
- Comfortable managing multiple tasks within tight deadlines and to budget.
- Strong interpersonal skills - you will be building relationships throughout the business and with external agencies.
- Exceptional attention to detail across all areas of the role.
- Can demonstrate our values at all times - we're one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.
- Holiday - enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)
- Discount - treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
- Hybrid working - a combination of office and home working to help balance your work life balance
- Pension - save for the future with our company contributed enhanced Group Pension Plan
- Season ticket loans - spread the cost of travel with an interest free loan
- Access to Wagestream - support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
- Access to Retail Trust - seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
- Access to Dobbies Academy - continue your development with our eLearning platform and development programmes
- Study assistance - invest in your professional development with funded courses and qualifications
- The little things to keep you going through the day - free tea, coffee, and milk
- Collaborative office space - with access to our wellbeing room, learning resources and even a book swap
- Invites to our annual company conference, summer and Christmas social events