Senior Programmatic Analyst
- London
- Permanent
- Full-time
As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.We’ll help you build a career that works with your life, while giving you the space to create and grow.Job DescriptionWe are looking for a Programmatic Manager to help with the programmatic digital transformation at the UK’s largest commercial news publisher. You will play a critical role in maximizing programmatic revenue through yield strategy, open auction optimization, and deep engagement with the evolving ad tech landscape.You’ll maximize yield and commercial revenue across a complex advertising stack, and will manage and build strong relationships with SSPs, 3rd-party networks, ad tech vendors, and content recommendation platforms. We want someone who will help shape best practice, transformation and adapt to changes in the programmatic ecosystem, including supply & demand path optimization (SPO), audience addressability, and identity solutions.You’ll partner with internal teams (Legal, Data, Ad Ops, Product and Technical ) to align revenue initiatives with business goals, provide best practice, technical account management and troubleshooting support, and will analyze performance data to identify trends, forecast revenue, and recommend actionable improvements.This is a fantastic opportunity for a driven and analytical programmatic expert who is passionate about digital transformation, has excellent SSP/DSP and vendor relationships, and thrives in a fast-paced, data-driven environment.QualificationsWe are seeking a commercial & data driven thinker with proven hands-on experience in programmatic advertising within a publisher, media owner, or ad tech environment. You’ll possess proven expertise in working with major SSPs and programmatic partners, and will have a solid understanding of Display, App, video advertising formats and content monetization.It’s important that you possess a strong grasp of privacy, identity, and addressability solutions and their revenue impact, and experience leading or supporting digital transformation initiatives related to programmatic and SPO would be a massive plus.You’ll be highly analytical with the ability to interpret complex data sets and derive meaningful insights, and will have excellent interpersonal and communication skills for cross-functional collaboration and external partner engagement.Additional InformationHow we'll look after youWe take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.An extra day's paid leave each year to volunteer for a cause close to your community or your heart.Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share . If there's something you want to understand more about, just ask - it won’t make a difference to your application.A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.Private healthcare - [insert for you/your partner/your family]Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.Wellbeing support - including a 24/7 assistance programme for you and your family.Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.Interest-free loans - including for season tickets and technology.Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
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