Senior Manager of Demand Generation

• This role is crucial in driving Silverfin's growth by ensuring a steady and increasing flow of high-quality leads.
• Your strategies will directly influence customer acquisition, engagement, and retention.
• You will work closely with internal teams and external partners to create cohesive and effective marketing campaigns.

• Collaborate with the Content Marketing Lead and Business Unit Marketers to create and implement demand generation strategies that align with Silverfin's business goals and outcomes.
• Ensure all demand generation strategies are directly aligned with BU's GTM and marketing OKR's.
• Work closely with business unit marketers, product management, sales, customer success, and business unit GMs to ensure all marketing efforts are aligned and integrated.
• Manage relationships with external digital and creative agencies, including SEO, creative resource and paid advertising (PPC, programmatic, paid social)Lead and mentor a team of campaign executives, performance marketers, marketing operations and digital marketing professionals.
• Analyse and report on campaign performance, making data-driven decisions to optimise results.
• Oversee the budget for demand generation activities, ensuring cost-effective allocation of resources.
• Stay up-to-date with industry trends and best practices to continuously improve Silverfin's demand generation efforts

• Implementation of successful demand generation strategies that increase the volume of high-quality leads through the execution of marketing campaigns that reach and engage our ideal ICP, resulting in a higher volume of qualified leads to sales.
• Demonstrate the effectiveness of marketing effort by measuring the direct impact on Silverfin's growth and revenue by consistently meeting or exceeding monthly, quarterly, and annual lead generation targets
• Drive the ABM digital approach at scale for BU target segments.
• Optimal allocation of marketing budget which results in maximum impact and measurable ROI and directly attributable to marketing campaigns.
• Ongoing performance reviews and consistent tracking against key performance indicators and Silverfin marketing OKR's which align with both BU and company goals.
• Through the use of data driven insights refine and enhance marketing tactics, ensuring they remain effective and aligned with market trends and customer needs.
• Effective collaboration with BU GM's, Sales, CS, Product and other internal and external stakeholders, resulting in cohesive and impactful marketing efforts.

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Extensive experience (7-10+ years) in demand generation or related marketing roles.
• Demonstrated success in creating and executing demand generation strategies that drive significant business growth.
• Experience in media buying (PPC, paid media, programmatic buying)Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and work management tools (e.g. Asana, Monday,..)
• Experience with CRM systems (e.g., Salesforce) and website content management (e.g. WordPress).
• Strong analytical skills and experience with data analytics tools (e.g., Google Analytics, Tableau).
• Experience with international and European media buying

• Strong leadership skills managing and motivating a team of marketing professionals, including campaign executives, performance marketing specialists, and digital marketing professionals.
• Expertise in developing, implementing, and managing multi-channel marketing campaigns.
• Experience with various marketing channels, including email, social media, SEM, SEO, content marketing, and more.
• Experience of programmatic ABM and other ABM approachProficiency in using data analytics and marketing automation tools to track performance and optimise campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience with CRM systems, marketing automation platforms, and data analytics tools.
• Proven ability to manage and optimise marketing spend across various channels.
• Strong track record of managing agency relationships (including digital and creative agencies) and campaign budgets.
• Strong organisational skills and experience with work management platforms

• Persistent and determined in pursuing success and overcoming challenges to achieve goals and measurable success.
• Confident and decisive, with the ability to lead and inspire a team, encouraging collaboration and high performance.
• Capable of thinking strategically and planning long-term to achieve business objectives.
• Creative thinker with a strategic mindset.
• Flexible and able to adapt to changing market conditions and business needs.
• Collaborative and able to work effectively with cross-functional teams

Silverfin