Advertising Bus. Dev. & Partnerships Manager

Vodafone

  • London
  • Permanent
  • Full-time
  • 20 days ago
Join UsAt Vodafone, we're not just shaping the future of connectivity for our customers - we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.What you'll doAs Advertising Business Development & Partnerships Manager, you will support Vodafone's advertising strategy and commercial growth across our digital and TV platforms. This role acts as an extension of our markets (the opcos), supporting them in identifying and securing strategic partnerships with broadcasters, media agencies, and technology vendors. You will assist in the development of innovative advertising propositions, pricing models, and go-to-market strategies. Working cross-functionally with local markets, product teams, and finance, you will help expand our advertising footprint, optimise monetisation, and deliver engaging, user-friendly ad experiences that scale across Vodafone's global ecosystem.Key Responsibilities
  • Support opco's in Broadcaster & Media Partnerships
  • Assist in identifying, negotiating, and securing impactful advertising partnerships with broadcasters, content owners, and media platforms to drive monetisation across Vodafone TV (VTV) and digital assets. This role supports the content owners in our opcos rather than owning these relationships directly.
  • Commercial Strategy & GTM Execution building framework, provide guidance
  • Support the definition and implementation of advertising pricing models (programmatic, direct, hybrid), inventory strategies, and go-to-market plans in collaboration with product, finance, and marketing teams. This role provides guidance and support to the opcos rather than owning the strategy.
  • Financial Modelling & Business Cases
  • Partner with Group Finance to develop robust commercial models and business cases for new advertising initiatives.
  • Innovate Ad Formats & Experiences
  • Expand the ad product portfolio with user-friendly, non-intrusive formats that drive engagement and revenue.
  • Performance Optimisation
  • Support the use of data-driven insights, A/B testing, and analytics to optimise fill rates, CPMs, and yield across direct and programmatic channels. This role assists the opcos in their performance optimisation efforts.
  • Accelerate Platform Monetisation
  • Support the rollout of Android TV boxes and other ad-enabled platforms to expand addressable advertising inventory.
  • Drive Strategic Proposition Development
  • Collaborate with local market teams to support the co-creation of compelling VTV customer propositions that align with advertising growth objectives and enhance inventory value.
Who you are
  • 5+ years' experience in advertising/media business development, with a strong focus on broadcasters and content monetisation.
  • Proven track record in building and scaling advertising partnerships across multiple markets.
  • Deep understanding of CTV ad tech, programmatic ecosystems, and media sales strategies.
  • Strong industry network with broadcasters, media agencies, and advertisers.
  • Excellent negotiation, stakeholder management, and strategic planning skills.
  • Solid grasp of content rights, licensing, and monetisation models.
  • Speaking German language is a plus.
Not a perfect fit?Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.What's in it for you
  • Yearly bonus: 10%
  • Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
  • Charity days: 5 days/year
  • Maternity leave: 52 weeks: the first 13 weeks are fully paid, followed by 26 weeks of half pay
  • Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
  • Access to: private medical, private dental, free health assessments, share save scheme
  • Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan
Who we areWe are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance.Together we can.Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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