Marketing Manager, Häagen Dazs Innovation

General Mills

  • Uxbridge, Greater London
  • Permanent
  • Full-time
  • 14 days ago
Job Description:Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.As the Marketing Manager, Häagen-Dazs Innovation, you will report to the Head of Häagen-Dazs Core, Pints & Mini-Cups and be responsible for building and managing a long-term innovation pipeline aligned with brand strategy and consumer trends. You will lead the development of innovation projects from concept to execution, ensuring they are rooted in deep consumer understanding and deliver real value to the market.We’re looking for a passionate, creative thinker who isn’t afraid to challenge convention — individuals who want to shape the future of premium, sophisticated indulgence through innovation, insight, and consumer obsession. If you’re ready to make your mark at a globally loved brand with entrepreneurial spirit, this exceptional opportunity is for you.What your role is:
  • Global Innovation Strategy & Pipeline - You’ll develop the innovation strategy that keeps Häagen-Dazs ahead of the category, translating consumer and category insights into action. With a rolling three-year pipeline, you’ll balance quick wins with long-term growth, ensuring our portfolio continues to delight both consumers and customers. Your plans will not only drive results today, but also set the brand up for long-term success.
  • Idea Generation & Execution - From the first spark of an idea through to launch, you’ll lead end-to-end innovation projects on a global scale. Working with cross-functional partners—including Consumer Insights, R&D, Supply Chain, and Finance—you’ll ensure every new product is feasible, scalable, and loved by consumers. You’ll also create compelling global selling stories to help sales teams bring innovation to life with customers across markets.
  • Insights & Learning Loops - You’ll champion the voice of the consumer in everything you do. Partnering with Consumer Insights, you’ll synthesise research, market data, and competitive analysis into actionable strategies. By managing qualitative and quantitative studies, you’ll validate and refine concepts, while learning from in-market performance to continually sharpen our approach.
  • Leadership & Communication - Innovation thrives when teams are inspired. You’ll manage stakeholders across functions and geographies, securing alignment and buy-in for your strategy. At the same time, you’ll foster a culture of creativity and possibility within your global cross-functional team—communicating with clarity, building empathy, and motivating others to deliver world-class execution.
What you will bring to the team:You’ll have at least 5 years of experience in brand marketing within FMCG/CPG. With a proven record of driving innovation and turning consumer insights into strategy, you’ll bring both creativity and commercial acumen to the table.Collaboration is second nature—you’ve worked with cross-functional teams across R&D, Supply Chain, Finance, and more, ideally within a large, matrixed organisation. You’re also a natural leader, able to coach, influence, and inspire others to deliver results.A self-starter with a bias for action, you thrive in complex environments and know how to balance short-term business needs with long-term brand health. Global experience, P&L ownership, or success pitching brand plans to senior stakeholders will set you apart.Above all, you’re a consumer-obsessed marketer with the curiosity, agility, and passion to shape the future of one of the world’s most iconic brands.What's in it for you:Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

General Mills