CRM Manager - B2B

Zoopla

  • London
  • Permanent
  • Full-time
  • 1 month ago
Job Description:Zoopla is one of the UK's most instantly recognisable property brands. In fact, we're known and loved by over 91% of the nation (and we're working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.We're a growing, dynamic team that embraces innovation and isn't afraid to push the boundaries. We're only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.We're a growing, dynamic team that embraces innovation and isn't afraid to push the boundaries. We're only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.We're seeking a B2B CRM Manager with technical CRM experience to lead our CRM strategy across the estate agent lifecycle. Reporting into the CRM Lead at Zoopla, you will be pivotal in building, executing, and optimising CRM campaigns that drive engagement, conversion, retention, and upsell opportunities across our Estate Agents and New Home Developer database.Key Responsibilities:
  • CRM Strategy & Execution
Develop and own the B2B CRM strategy, focusing on audience creation and advanced segmentation, lifecycle marketing, personalisation, and re-engagement journeys.
  • Technical skills
Iterable or similar ESP (Advantageous): Strong knowledge of data feeds, journey building, custom events, API integrations, and dynamic content blocks. Must be confident in setting up rules-based dynamic fields within emails and landing pages. Building personalised journeys using custom variables and user attributes. Linking behavioral data (clicks, page views, feature usage) to dynamic messaging.
  • Campaign Management
Creating net new multi-touch campaigns across email, SMS, and Whatsapp, aligned to business goals such as onboarding, upsell, retention, and acquiring new business.
  • Testing & Optimisation
Develop structured testing plans (A/B, multivariate) to continually optimise messaging, frequency, timing, and creative.
  • Reporting & Analysis
Analyse campaign performance (Google Analytics, Tableau), deliver actionable insights, and report regularly to key stakeholders. Use data to drive decisions and shape future campaigns.
  • Commercial Alignment
Partner closely with sales, marketing and product teams to ensure campaigns align to the wider business strategy.Required Skills & Experience:
  • At least 3 years experience in a senior CRM or Lifecycle Marketing role
  • Experience with Iterable and Salesforce a strong plus
  • Solid understanding of segmentation, targeting, retargeting, and lifecycle marketing
  • Technical mindset with essential ability to work with data, automation tools, code and scripting (HTML experience desired)
  • Demonstrable experience with A/B testing and campaign optimisation
  • Highly analytical and data-driven, with strong reporting skills
  • Experience working closely with Sales and Product teams
  • Commercially minded - able to identify and drive upsell opportunities
  • Excellent communication and project management skills
Benefits:
  • Everyday Flex - greater flexibility over where and when you work
  • 25 days annual leave + extra days for years of service
  • Day off for volunteering & Digital detox day
  • Festive Closure - business closed for period between Christmas and New Year
  • Cycle to work and electric car schemes
  • Free Calm App membership
  • Enhanced Parental leave
  • Fertility Treatment Financial Support
  • Group Income Protection and private medical insurance
  • Gym on-site in London - or membership in regional offices
  • 7.5% pension contribution by the company
  • Discretionary annual bonus up to 10% of base salary

Zoopla