
Sales Manager - Best Practice
- Coventry
- Permanent
- Full-time
- Manage day-to-day sales on the show and, where appropriate, junior sales staff.
- Lead by example – responsible for delivering personal sales targets across the event.
- To proactively deliver the show strategy across new and existing businesses.
- Deliver the campaign strategy as set out by the Show Manager, providing the show over the target, including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues.
- Ensure the sales plan is being delivered on target and budget and activity targets (outbound call volumes and face-to-face meetings) are met.
- Support sales staff in developing new revenue streams and creative and complex sales such as sponsorship.
- Role-play the junior sales team regularly and share areas for enhanced sales performance and best practice
- Manage the prospect database to ensure it is constantly updated and is fit for purpose, falling in line with the company's CRM policy.
- Ensure a consistently high-quality delivery in all prospect, exhibitor and partner communication, ensuring the message is on point
- To undertake any other duties as reasonably requested.
- Strong written and verbal communication skills
- Experience in a sales role
- Proven ability to hit/exceed targets
- Excellent stakeholder management and interpersonal skills
- Experience working within fast-paced environments
- Strong organizational skills with the ability to multitask
- Strong administrative skills
- Able to work independently and as part of a wider team