Product Marketing Lead

dunnhumby

  • London
  • Permanent
  • Full-time
  • 20 days ago
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First.dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.Tesco Media and Insight Platform is a partnership between Tesco, the UK's largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.Fuelled by data from over 24 million Clubcard holders, our closed-loop measurement helps brands understand consumer behaviour and ensures that every pound of advertising budget is spent targeting the right customer, at the right time, with the right message, across the full marketing funnel. We're here to help brands Shape What Britain Buys.We're looking for a Product Marketing Lead who expects more from their career. It's a chance to extend and improve Tesco Media's Sales Enablement team. It's an opportunity to work with a market-leading business to explore new opportunities and enable Tesco Media and its clients to grow.You will support the development and execution of go-to-market strategies to support the sales teams, by bringing products to life with compelling content that connects with our different target audiences (Retailers, CPGs & Media Agencies). Your focus will be to drive awareness, consideration and purchase of Tesco Media's full offering. You will work at the intersection of Product, Sales and Marketing to ensure that clients and prospects understand the value of Tesco Media to create demand as well as product adoption and engagement.What you'll be working on
  • Assist the Product Marketing Manager in developing product positioning and messaging for Tesco Media's products and services, helping to communicate key features and benefits through engaging storytelling.
  • Help create a range of marketing materials, including brochures, one-pagers, creds decks, case studies, web content, and videos.
  • Support Product Managers in the coordination and execution of go-to-market plans and product launches, as well as in delivering ongoing marketing activities to promote product adoption and engagement.
  • Help manage input and feedback from product and market teams through structured processes and ensure timely communication to key stakeholders.
  • Assist with tracking and reporting on performance metrics for marketing activities and support the adoption of best practices in product marketing and sales enablement.
  • Contribute to the maintenance of the internal product and service catalogue and help share product updates through internal communication channels.
  • Stay informed about industry trends and competitor activity, and share relevant insights with the wider team to help shape positioning and messaging.
What we expect from you
  • Solid experience in a product marketing or marketing support role, preferably in a fast-paced or media-related environment.
  • Familiarity with the media and/or ad tech industries is a strong advantage.
  • Experience supporting the development of customer-facing product materials and tools for sales enablement.
  • Strong ability to simplify complex information and present it in a clear, engaging way.
  • Excellent copywriting and communication skills.
  • A collaborative team player who is proactive, detail-oriented, and eager to learn from and contribute to a high-performing team.
What you can expect from usWe won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.Our approach to Flexible WorkingAt dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.For further information about how we collect and use your personal information please see our Privacy Notice which can be found

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