UK Country Director

Michael Page

  • West Midlands
  • £150,000 per year
  • Permanent
  • Full-time
  • 2 days ago
  • Apply easily
The UK Country Director will provide strategic leadership and operational oversight in this leading FMCG brand, ensuring the business achieves its growth and performance targets. This role is based in the West Midlands and requires a strong understanding of market trends and business management.
  • Lead the UK business, owning the P&L and delivering profitable growth.
  • Develop and execute the UK sales and marketing strategy to increase brand presence and market share.
  • Manage key retail accounts, with a focus on the Top 4 grocery multiples, ensuring best-in-class customer relationships.
  • Build, coach, and lead a high-performing UK team across sales, marketing, and operations.
  • Collaborate with global and regional teams to align on innovation, brand strategy, and category opportunities.
  • Identify and deliver new business opportunities across grocery, convenience, and foodservice channels.
  • Ensure operational excellence across forecasting, supply chain, and trade investment.
Number 1 UK role for global FMCG BrandCommercially focused leadership role based in the West Midlands
  • Current MD, CEO, or Country Manager with a track record of delivering growth in a branded food or drinks FMCG business.
  • Career progression from sales and marketing roles, demonstrating deep commercial expertise.
  • Proven success in sales and marketing, with direct experience managing Top 4 UK grocery retailers.
  • Track record of delivering revenue growth, margin improvement, and brand development.
  • Experienced in managing and scaling teams, with strong leadership skills.
  • P&L responsibility and results-oriented, data-led approach.
  • Excellent influencing, negotiation, and stakeholder management skills.
  • Strategic and hands-on mindset with an entrepreneurial approach.
  • The role is office based in the West Midlands.
This is an opportunity to join a well-established FMCG brand. The business operates as part of a larger global network and has a strong foothold in its market. With a professional and results-driven environment, this company is focused on delivering high-quality products to retail and online customers throughout the UK.
  • Competitive basic salary.
  • Performance-based bonus structure.
  • Opportunity to lead a high-performing team in the FMCG industry.
  • Engaging and professional working environment in the West Midlands.
  • Potential for career progression within a global organisation.

Michael Page