Marketing Manager - Acquisition
Updraft
- London
- £45,000-55,000 per year
- Permanent
- Full-time
- Plan, execute, monitor, and optimise customer acquisition efforts across digital channels to maximize loan originations and reach growth targets.
- Work with our growth team to prioritise acquisition experiments and discovery of new performance channels
- Use data-driven insights to enhance performance through targeting and audience segmentation
- Track KPIs and provide reports and performance analysis
- Deliver clear, concise briefs to supporting creative and design teams
- Produce reports informing the team about key metrics
- Establish great working relationships with all of us here at Updraft
- A 360 degree spending view across all financial accounts (using Open banking)
- A free credit report with tips and guidance to help improve credit score
- Personalised money tips and advice, using a proprietary mix of automated algorithms and manual nudges
- Intelligent lending products to help reduce cost of credit
- In-depth knowledge of paid acquisition platforms, especially Google Adwords
- An ability to work autonomously and drive to to be proactive in getting things done
- Excellent knowledge of online marketing and digital advertising
- Familiarity with marketing tracking and audience measurement tools.
- Excellent communication skills, both written and verbal
- Analytical thinker with great attention to detail and problem-solving skills
- Awareness of compliance and financial regulation
- Past experience within consumer finance and/or start-ups is a bonus
- We'll kit you out with the equipment you need to be awesome
- Company Pension
- Flexibility to work from home