Regional Marketing Specialist

EF Education First

  • Boston, Lincolnshire London
  • Permanent
  • Full-time
  • 15 days ago
DescriptionPosition at EF Language AbroadRegional Marketing SpecialistAntwerp OfficeAt EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.We offer immersive short-term and long-term language courses and programs across different languages in the countries where they're spoken.Are you ready for a dynamic role in a truly international environment?As the Regional Marketing Specialist you will be at the heart of our mission to connect with more learners, working in a dynamic atmosphere while shaping our digital future. You will work directly with the Sales Team in Antwerp ensuring that the localized marketing strategy you develop supports Sales goals. You will report directly to the Country Manager of Belgium.The everyday working language in our Antwerp office is Dutch, however, this role requires command of the English language to communicate with Global Leaders and Stakeholders. Please submit your CV in English. CVs in Dutch will not be considered.Your key responsibilities will include:
  • Campaign Execution: Plan and run targeted marketing campaigns for the Dutch-speaking region of Belgium, with a focus on raising brand awareness and driving student enrollments in alignment with EF's global strategy.
  • Sales Collaboration: Partner closely with the Flemish sales team to ensure marketing efforts directly support local enrollment targets, providing timely lead generation, insights, and effective sales tools.
  • Data Analysis: Track and evaluate campaign data, lead quality, and funnel conversion to identify what's working, where to improve, and how to better convert marketing activity into enrollments.
  • Digital Channel Management: Manage and optimize key digital platforms: paid media, SEO, social media, and email marketing, to ensure strong engagement and measurable results.
  • Content Localization: Adapt global EF messaging into impactful Dutch-language content that resonates with students and parents, ensuring cultural fit and local relevance.
  • Cross-Team Coordination: Serve as a connector between the Belgian Flemish market and EF's wider regional and global marketing teams, ensuring alignment, knowledge sharing, and smooth execution across teams.
What we are looking for:
  • 3-5 years of experience in marketing, both digital and offline
  • Data-driven and results-oriented, you love both spreadsheets and creative ideas!
  • Experienced in creating engaging campaigns and generating leads
  • Proven ability to lead multi-channel marketing strategies (performance, content, CRM, social, offline, and brand activations).
  • Strong analytical mindset, able to connect marketing activities to lead generation and revenue impact.
  • Experience in high-growth, competitive industries (e.g., travel, education, consumer services).
  • Deep understanding of the Belgian media landscape, including digital, influencer marketing, and traditional media.
  • Fully fluent in Dutch
  • Working Fluency in English
What EF offers:
  • Opportunities to travel internationally
  • Discounts on EF programs for Staff and Staff Friends and Family
  • Free use of EF Hello: a premium Language Learning App
  • Tuition Reimbursement for continued Education
  • Be part of a mission-driven company that transforms lives through education
  • Team events, kick-offs, and Holiday Parties
At EF Language Abroad we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.Ready to open the world through education? Apply now!About EF Education FirstOpenness to the world and cultural understanding are key qualities for a successful journey. Since 1965, we have helped millions of learners travel, discover new cultures, and live unique experiences.Our immersive educational programs-focused on languages, travel, cultural exchange, and academic learning-turn dreams into international opportunities.By joining EF, you become part of a multicultural community active in over 50 countries, with hundreds of schools and offices worldwide. Our mission is to open the world through education. No matter your background or passions, we welcome you and hope you will share this vision with us.EF is proud to be an equal-opportunity employer, committed to inclusion and belonging, regardless of origin, gender, age, religion, parental status, identity, or experience.Founded in Sweden in 1965, EF has schools and offices around the world, with regional headquarters in Boston, London, São Paulo, Tokyo, Zurich, and more.EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.

EF Education First