Social Media Executive

Gateley

  • Birmingham
  • Permanent
  • Full-time
  • 13 days ago
About The RoleThe RoleThe Social Media Executive will play a critical role in maintaining and developing Gateley's social media presence, contributing to the design, development, planning and execution of best-in-class social media content. The Social Media Executive will work to achieve two core objectives; firstly, to raise awareness of the Group's professional services expertise amongst potential clients, secondly, to position the Group as a standout employer with potential new hires.Although the role sits within our Communications team, reporting to the Senior Internal Communications Manager, the role holder will also work very closely with our HR Director and the wider recruitment team.The role holder will take responsibility for converting marketing and recruitment objectives into actionable content plans; drafting, scheduling, and creating accompanying assets for all social media posts shared by the Group. The Social Media Executive will continuously measure the performance of existing activities to see what works well, and what doesn't work so well, identifying areas of opportunity and keeping on top of new tools, ideas, and channels that could be utilised by the Group.
  • Manage the Groups various social accounts, including LinkedIn, TikTok, Instagram, YouTube and other relevant channels
  • Create, manage, and optimise our social media calendar across multiple platforms, making room for reactive or quick-win opportunities when necessary.
  • Draft social messaging and create accompanying visual assets
  • Remain aware of key dates, events, and trends to find opportunities for Gateley to maximise engagement
  • Manage the day-to-day implementation of our internal advocacy programme, ensuring that key stakeholders across the Group are sharing the right content at the right time
  • Attend events as directed by the Head of Internal Communications and capture content for sharing across our social media channels
  • Support the Head of Internal Communications in training Gateley people to better utilise social media
  • Monitor and proactively respond to positive engagement with branded content
  • Monitor incoming mentions across all platforms to identify opportunities and escalate issues to our Corporate Communications team.
  • Work closely with our LinkedIn Account team to manage and develop our LinkedIn 'Life' pages to help attract new talent
  • Working closely with the HR Director and recruitment team to communicate our Employee Value Proposition (EVP) to prospective candidates both actively and passively searching for a new role
  • Working closely alongside the Communications Director and Head of Internal Communications, monitor social media conversations to help mitigate brand reputation risks. Supported by our social listening tool, Brandwatch
  • Provide analysis and reporting on existing social media channels, the success of our content plans, as well as advising on how to improve
  • Proactively work and collaborate as part of the communications team to deliver against set objectives
  • Keen to upskill themself and build relationships with internal stakeholders of all levels across the business
This job description is not an exhaustive list due to the requirements of the role. Therefore, the job holder may be required from time to time to carry out other ad hoc tasks as requested.Gateley are fully embracing the new hybrid culture, so a mixture of both home and office working is available.The TeamWith 60 people within our Marketing and Front of House teams, we support on all aspects of marketing and business development across Gateley including internal and external communications, bids and sales, client development, events, digital and marketing projects. Winners of the 2020 Excellence in Sales and Marketing Award at the Greater Birmingham Chamber of Commerce Awards and shortlisted in the 2022 Best Marketing Campaign Award at the Managing Partners Forum Awards, the Marketing team at Gateley has more than doubled in size in five years, reflecting the investment that the business has made in attracting and retaining exceptional marketing talent.We continue to develop and evolve our proposition and are looking for individuals with a 'can do' mentality to join the team.The PersonYou will have at least 1 year of experience in a similar role, you will be analytical with a keen eye for detail and a passion for digital content & social media marketing. Organisational skills will be critical, as it's a busy team and you'll need to be good at juggling different tasks and making sure deadlines are met.An understanding of digital marketing best practice and experience of converting marketing objectives into actionable & creative content for social media posts is essential.The ideal candidate will want to hit the ground running and have an appetite to learn more about how digital marketing works within a modern business.About YouAbout UsThe benefits
With support, coaching and feedback from some of the most engaging colleagues around our great development and progression opportunities will reward your commitment and loyalty. We offer a competitive remuneration package where you'll be rewarded for your individual performance with an opportunity to receive an annual bonus.In addition, we have a wide range of learning and development opportunities via our Learn platform to develop new skills and progress your career. Our My Flex comprehensive rewards package includes options covering annual leave (and the benefit of purchasing extra days), cycle to work, critical illness benefit, employee assistance programme, group personal pension, health care, season ticket loan and many more benefits (grade dependent). Finally, with Perks At Work/Home you can select a host of retail benefits that suit your needs alongside a Community Online Academy, free courses for all from fitness to coding to languages to hip hop dance.We are Gateley
We are forward thinking and straight talking, our approach is to find solutions to the problems that our clients face. Gateley is a legal and professional services group, we are a group of formidable experts in all areas of law and business. Passionate problem solvers, we get our kicks from finding the right answers and getting our legal and business clients where they need to be. We support more than 5,700 active clients, ranging from FTSE 100 companies to private individuals, in the UK and beyond. Being part of Gateley is not just about the expertise that you bring; it's about attitude too.The 'Gateley Story' is the story of our people and our culture. It is what has got us to where we are today as a successful business and it's the driving force behind the Gateley Team Spirit and the values that have shaped it. We have a set of shared internal values that capture what the Gateley Team Spirit is and this includes five elements that bind us all together as one Gateley: Ambitious for Success, Forward Thinking, Room to Breathe, Trusted to Do and Working Together. Every year across the group, we recognise members of our team that have gone and above and beyond and have lived these shared values. They are recognised at our annual Gateley Team Spirit awards.Diversity, inclusion and well being
Diversity, inclusion and well-being is an important part of Gateley's culture and values. We recruit talented people from a diverse range of backgrounds and cultures, providing equal opportunities for all to join our team regardless of age, sex, race, sexual orientation, disability, or culture.We create an exciting and rewarding place to work that aims to fulfil everyone's potential and together to achieve personal and business goals. We offer flexible working patterns to help our staff achieve a good work/ life balance and we encourage candidates seeking flexibility in their next role to apply for any of our vacancies.
We are proud to have been recognised by The Law Society as gold standard for our Diversity and Inclusion Charter and to be Stonewall Diversity Champions.Additional Information
If you are successful in receiving an offer of a role with our company a variety of pre-employment screening checks will be completed. Our screening checks can include but are not limited to your eligibility to work, professional and academic qualifications, any criminal records, your financial stability, and references from previous employers. The screening that takes place will be relevant to your role and will vary from role to role.

Gateley