Manager, Digital Commerce, Content & Optimisation (EMEA)

Michael Kors

  • London
  • Permanent
  • Full-time
  • 6 days ago
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!—Location: LondonDivision: MKReporting to: Director, Digital Commerce (EMEA)We have an exciting opportunity for a Manager Content & OptimisationDepartment overview:Established in 2016, the Digital department has steadily grown, driven by an ambitious roadmap and bold revenue goals, all while delivering a best-in-class customer experience.With a target of €0.5 billion in global digital revenue over the coming years, the brand is investing heavily in digital innovation and customer engagement.At the heart of this growth is the London-based Digital Commerce team, which manages nine localised transactional websites serving customers in over 50 countries, including the UK, Germany, France, Spain, Italy, Australia, Singapore, India, Poland, and South Africa.A highly commercial, detail-oriented professional with strong organisational, communication, and management skills, adept at meeting deadlines and multitasking in a dynamic environment.What You’ll Do:Operating within a fast-paced, international environment, this role is both hands-on and strategic. It offers a high degree of autonomy and ownership, making it a challenging yet highly rewarding opportunity for a driven digital professional.This role is built around two key pillars, content management and site optimisation, each equally vital to the success of Michael Kors’ EMEA digital presence.Optimisation:
  • Drive performance across all EMEA sites and channels by optimising the Salesforce Commerce Cloud e-commerce platform and merchandising tools to consistently improve conversion rates.
  • Partner with the Director to define and execute the end-to-end Conversion Rate Optimisation strategy, including a robust A/B testing roadmap via the Dynamic Yield Platform to maximise the impact of all available tools and features.
  • Foster strong relationships with vendor account managers to pilot innovation, new features, and deliver best-in-class digital customer experiences.
  • Leverage data to evaluate site engagement and constantly test and refine site navigation, filters and key interaction points, for enhanced customer experience and performance.
  • Optimise on-site search, sort rules, and visual merchandising tactics to improve product discoverability and conversion, while developing scalable playbooks for seasonal execution.
  • Deliver regular reporting and post-test analyses to generate actionable insights and inform future optimisation efforts.
  • Collaborate proactively with U.S. counterparts to share insights, align on global CRO initiatives, and adopt best practices across regions
Content
  • Partner with the Director to define and communicate the seasonal content strategy for Michael Kors EMEA sites, aligning with business priorities and brand direction.
  • Manage the e-commerce content calendar to ensure timely planning, communication, and delivery of all web content across key markets.
  • Collaborate cross-functionally to execute end-to-end content, supporting key products, seasonal trends, campaigns, and initiatives.
  • Align with the Global Content Strategy, while delivering localized, engaging, and relevant content tailored to the EMEA audience
  • Create detailed content briefs for design, covering homepage creative, category landing pages, trend edits, seasonal refreshes, evergreen content, promotional messaging, and editorial features.
  • Coordinate with design and web production to ensure smooth implementation of content updates and enhancements across all digital touchpoints
  • Manage asset trackers and product readiness, to ensure readiness for timely content launches.
  • Analyse content performance, identify opportunities for optimization, testing, and continuous strategic improvements
You’ll Need to Have:
  • 4–5 years’ experience in e-commerce site merchandising within a fast-paced, international retail environment
  • Strong analytical and data-driven mindset, skilled in Adobe Omniture and Content Square
  • Results-oriented, with a focus on site optimization through user behavior and performance insights
  • Excellent communicator and cross-functional collaborator
  • Proficient in SFCC with hands-on experience in digital storefront management
  • Experienced with personalization tools including Dynamic Yield, Salesforce, Taggstar, and Bazaarvoice
  • Advanced PC skills, including Excel (formulas, pivot tables), PowerPoint, and Word.
MK Perks:A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.
  • Career Growth
Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive. * Work-Life Balance & FlexibilitySupport for your well-being with flexible work options and generous time-off policies. * Diversity, Equity & InclusionBe part of an inclusive culture—recognized by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed. * Exclusive Employee PerksEnjoy discounts on premium products and luxury brands. * Impact & Social ResponsibilityContribute to global and local causes through volunteer days, sustainability programs, and charitable giving.To know more about working at Michael Kors, click !Benefits
  • Pension Contribution
  • Season Loan Tickets
  • Enhanced Maternity and Paternity Pay
  • Private Health and Dental
  • Gym Discounts
—At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

Michael Kors