
Omnichannel Content Executive
- London
- Contract
- Full-time
- Own the creation, coordination, and delivery of omnichannel content, including assets for web, CRM, paid, social, retail, trade partners.
- Champion the brand voice and ensure content is aligned with the overarching strategy across channels.
- Collaborate with cross-functional teams (Brand, CX, Channel Leads, Transcreation, and Regional Omnichannel teams) to align content efforts with broader campaign goals.
- Present ideas to senior stakeholders clearly and persuasively-explaining not just what's possible, but what isn't, and why.
- Contribute insight into content creation particularly indirect retail, brand retail-especially valuable if you've worked in sectors like retail, consumer goods, FMCG, or lifestyle.
- Support the development and refinement of toolkits and digital content that reflect on-the-ground retail experiences.
- Drive deployment and content effectiveness using feedback loops, data, and iteration.
- Proven experience in digital content creation for omnichannel campaigns, desirable within retail, indirect retail, or consumer brands.
- Strong experience with content strategy-including web, CRM, paid, social, indirect retail.
- Confidence and clarity as a presenter and stakeholder engager-able to pitch ideas effectively and challenge when necessary.
- Comfort working with ambiguity and navigating a matrixed environment.
- Technical proficiency with tools such as:
- Adobe Creative Cloud
- Figma
- Content Management Systems e.g. AEM
- An understanding of digital brand storytelling, and how to craft content that performs across different consumer touchpoints.
- Ability to analyse retail trends and provide actionable insight into content impact at the point of sale and across digital interfaces.
- Experience in regulated industries (e.g., vaping, tobacco, alcohol) where compliance impacts content execution.
- Technical proficiency with tools such as:
- Adobe Creative Cloud
- Figma
- Content Management Systems e.g. AEM