Media Strategist, Buying
Blue State
- London
- Permanent
- Full-time
- Develop media plans and recommendations: for a range of assigned clients, across direct response performance media, as well as awareness and engagement objectives. Forecast and size likely campaign and ongoing media strategy achievement across channels and audiences.
- Analyse client existing or historic performance: identifying opportunities, making recommendations for improvement and generating insights to drive creative direction or future optimisation opportunities.
- Have a strong POV on measurement, performance and required tracking: applying it to strategic recommendations and ongoing campaign management.
- Manage and optimise media campaigns across multiple platforms: predominantly through Facebook Business Manager, Google Ads and Marketing Platform (formerly Adwords and DoubleClick Manager), and social channels such as Twitter and Linkedin, etc. Other channels and platforms are desirable.
- Participate (and sometimes lead) client-facing interactions: related to paid media, from video calls to in person meetings to presentations.
- Work collaboratively with other internal or external teams: be it strategists, account directors, designers or analysts to produce campaigns, creative ideas, audience segmentation, and develop innovation opportunities.
- Be a thought leader and help keep us up to date with latest digital media trends: stewarding and building relationships with media partners, and making test and learn recommendations for company and client specific use.
- Unlimited time off (inclusive of sick, personal and vacation days)
- $1,000 annual in professional development funds (local equivalent)
- Fully subsidised health and dental insurance for employees (subject to tax)
- Generous pension match via salary sacrifice
- Generous paid holiday schedule
- Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
- Group Income Protection (GIP)
- Group Life Assurance (GLA)
- Optional holiday travel insurance
- Pre-tax season ticket loans
- Cycle to work (up to £2000)
- Remote work flexibility
- 3-5 years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Programmatic, Video, etc) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals.
- Ability to translate client business goals into cohesive, articulate, and insight driven media strategy and tactical media plans and effectively manage multiple clients and projects on time, within budget, and meet performance goals.
- High proficiency with top digital advertising self-service platforms including Facebook Business Manager, Twitter Ads, Google Ads and Marketing Platform (formerly Adwords and DoubleClick Manager), as well as Google Analytics and other measurements platforms
- Exceptional attention to detail, especially with regards to campaign QA, asset loading, tracking and reporting.
- Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
- A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress.
- A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
- Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, respect, and the ability to act as a role model at Blue State both internally and externally