Senior Director, International Marketing (UK, AU & CA)
- London
- Permanent
- Full-time
When you join Ancestry, you join a human-centered company where every person's story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we've built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people's lives? Join the curious.Ancestry is looking to add an experienced, strategic and data driven Marketing leader to our International Marketing team with strong commercial acumen. This pivotal role will lead our global marketing strategy and execution, brand growth and customer acquisition for the United Kingdom, Australian and Canadian markets. This is a unique opportunity to work in a dynamic category, for a purposeful brand and playing a key leadership role within the International business.What you will do…Strategic Leadership & PlanningDevelop and own the marketing strategy and execution for UK, CA & AU by leading local market teamsAlign plans and activity with International business goals to deliver customer and revenue growthManage the marketing budgets planning to maximise growth and profitabilityBe Consumer and Product obsessed to ensure all marketing initiatives are grounded in customer needs and understandingLeverage data to understand regional customers, market and product trends to drive planning, identifying opportunities and informing product enhancementsBrand Building and Customer AcquisitionStrong thought leader; harnessing experience, insights, creativity, vision and storytelling to continue to grow our incredible brandDrive teams to deliver best in class multi-channel marketing campaigns to drive awareness, product familiarity and conversionOverseeing and influencing the strategy development to ensure local relevancy and global brand consistencyDrive brand leadership initiatives including programming, community engagement and partnershipsMedia Planning LeadershipProvide thought leadership on full funnel planning approaches and how best to fuse with dataMedia Agency relationship management and effectivenessDrive a media effectiveness and efficiency culture; partnering with internal and external partners to ensure strategy and measurement are aligned and optimisedChampion testing approaches to ensure we are looking across channel mix, creative mix and customer engagement stagesTeam & Stakeholder LeadershipDevelop and inspire brilliant local marketing teamsBuild relationships with key stakeholders in US and Global teams; acting a key liaison to ensure knowledge sharingExceptional stakeholder management & storytelling to educate on the success and learning from the local teamsSet clear direction and OKRs for teams laddering to international goalsWho you are…10+ years marketing experienceDirect-To-Consumer E-commerce background; working across a portfolio of products; with Subscription business experience preferredExperience of managing regional or multiple markets with significant media budgetsMarketing budget management & experience across the entire marketing mixStrong media and creative agency management backgroundP&L responsibility experienceExperience of leading effectively in an international business environmentExcellent analytical skills and a data-driven mindsetHelping people discover their story is at the heart of ours. Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry's suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, Newspapers.com, Find a Grave, Archives.com, and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at .Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, colour, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, civil status, family status, gender reassignment, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability and require a reasonable accommodation or adjustment to support you during the interview process, please notify the recruiter.All job offers are contingent on a background check screen that complies with applicable law.Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.