Digital Marketing Officer - Paid Media

• Develop and execute digital strategies across paid and owned channels to attract new supporters, donors, and volunteers.
• Design retention-focused campaigns to deepen engagement and maintain long-term supporter relationships.
• Manage and grow social media presence through impactful content that raises awareness and drives action.
• Plan and deliver targeted email campaigns using segmentation, automation, and performance testing.
• Use audience insights to tailor messaging and ensure relevance across digital touchpoints.
• Run paid media campaigns to expand reach, boost visibility, and drive conversions.
• Collaborate across teams to align digital acquisition with wider organisational goals.
• Monitor and analyse campaign performance to continuously refine and optimise digital efforts.

• Demonstrates strong knowledge of digital marketing across email, paid media, and social platforms, with hands-on experience in campaign delivery and optimisation.
• Skilled in using analytics tools and performance dashboards to track, evaluate, and improve digital engagement strategies.
• Proficient in Microsoft Office and collaborative tools, with excellent organisational and project management capabilities.
• Experienced in managing social media channels to grow online communities and drive meaningful interactions.
• Able to create compelling, audience-focused content tailored to different digital channels and campaign goals.
• Comfortable working cross-functionally to align digital efforts with broader organisational objectives and transformation initiatives.
• Brings a proactive, solutions-focused mindset with the ability to adapt quickly in fast-paced environments.
• Understands the importance of data integrity, user experience, and inclusive outreach in digital communications.

Michael Page