CRM Manager
- London
- £40,000-50,000 per year
- Permanent
- Full-time
Job Views 6DescriptionCRM ManagerJob Type: PermanentSalary: £40,000 - £50,000 DOELocation: London OR Sheffield / HybridConsultant: Mags RendleThe Organisation:
We are working with a fast-growing digital payments and insights platform within the automotive industry. With a customer-centric product that is market-leading and multi-award-winning, this company supports over 5,000 automotive retailers, helping drivers manage motoring costs through flexible payment options. Their purpose is to enhance customer experience while supporting dealer profitability.Having recently completed a successful Series B funding round, the company is expanding across Europe and is on a mission to become the leading automotive payment and insights platform. With offices in London, Sheffield, and internationally, they offer a collaborative, inclusive culture and a flexible working environment.The Role:
We're on the lookout for a dynamic and passionate CRM Manager to join the team in a full-time hybrid role, based out of the London or Sheffield office at least two days a week.In this role, you'll take the lead on developing and executing CRM strategies that drive customer engagement, loyalty, and retention. You'll own the end-to-end planning and delivery of CRM and lifecycle marketing campaigns, using data-driven insights to continuously refine the approach and uncover new opportunities for growth.Reporting directly to the Chief Growth Officer, you'll collaborate with cross-functional teams across Growth, Product, and Customer Success to ensure CRM efforts are aligned, effective, and impactful.Day-to-Day Responsibilities:
- Drive customer engagement and increase retention rates
- Create campaigns for B2B users to engage and educate them on payment products, improving activation rates
- Collaborate with internal teams to optimise retention flows
- Create, manage, and optimise multi-channel marketing campaigns
- Build and maintain HTML templates for email marketing
- Monitor and report on CRM campaign performance, providing actionable insights
- Analyse CRM data to identify trends, opportunities, and areas for improvement
- Implement and manage user segmentation strategies to deliver personalised experiences
We're looking for a true team player who enjoys trying new ideas, solving problems, and proactively sharing knowledge. If you're eager to collaborate and innovate, this is the role for you.Our Ideal Candidate Has:
- At least 3 years of experience as a CRM Manager
- Experience with CRM software and using data to drive customer outcomes
- Familiarity with major CRM tools-experience with Braze and HubSpot is preferred
- Understanding of data and experience writing SQL is a plus
- Experience creating HTML templates with WYSIWYG editors
- Ability to use dynamic scripting languages like Liquid and Ampscript to personalise emails
- Strong grasp of the complete user lifecycle and other marketing channels
- Competitive salary
- Company bonus scheme
- Private healthcare and health cash plan
- 26 days holiday + bank holidays, plus volunteer days
- Salary sacrifice pension, Cycle to Work, EV, and Nursery fee schemes
- £250 annual wellbeing allowance
- Flexible working policy for better work/life balance
- Annual company-wide retreat
- Paid parental leave: 4 months for primary carers, 1 month for secondary carers
To apply for this role please contact us at:Mags Rendle
+44(0) 203 640 233
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com