Marketing Manager: Member engagement (Maternity cover)
M3
- Abingdon, Oxfordshire
- Permanent
- Full-time
- Devise and deliver the member marketing strategy for Doctors.net.uk, with the objective of:
- Increasing recruitment, reactivation and engagement of key groups of users
- Increasing recruitment, reactivation and engagement of total audience
- Manage key member communications, such as reactivation emails, education updates, new product announcements and member services announcements
- Continuously analyse and optimise marketing communications strategy and tactics through testing, increasing value to members and OR/ CTR
- Identify and propose new marketing opportunities and tactics
- Play a key role in the rollout of and expansion of SEO
- Manage promotional schedule for all content across the site, including homepage, regular newsletters, social media, display, etc
- Own member incentives and loyalty programmes, and manage the ongoing strategy for these
- Input on digital product development, including marketing of new products, services and features
- Assist with copy for new digital products, services and features
- Oversee social media channel performance
- Manage the creation of new marketing assets, working with design team
- Pursue, negotiate and manage marketing partnerships and contradeals
- Manage marketing calendar and seasonal/ topical tactical opportunities
- Manage event attendance (COVID permitting)
- Input into the ongoing collection of data and insights from users
- Keep abreast of the digital marketing/ digital engagement landscape and competitor activity
- At least 3 years' experience in digital marketing or website engagement
- Proven experience of planning and implementing successful digital marketing and/ or engagement campaigns
- Experience of working successfully across multiple project types in a dynamic environment
- An understanding of email marketing software and HTML
- Experience of marketing website content and optimising promotional tactics through testing
- Excellent copywriting skills and an appreciation of tone of voice in communications
- Experience working with designers, editorial teams and agencies to create marketing assets
- Highly curious about what users need and how to deliver it to them
- An understanding of SEO and the optimisation of web pages for SEO
- A working knowledge of data analytics tools and a proven ability to use data to guide decision making
- Excellent verbal communication and teamworking skills
- A proactive, adaptable, 'can-do' mindset
- Confidence in working with internal and external stakeholders
- Up to date with the latest trends and best practices in online marketing and measurement
- A degree in a relevant subject or an equivalent qualification
- Digital marketing/ user engagement experience in a healthcare environment
- Experience in digital product development or user experience
- Experience representing a brand at events or conferences
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