Digital Marketing and Social Media Officer

Weston Park Cancer Charity

Sheffield
£25,867-28,219 per year
Permanent
Full-time

14 days ago

Main purpose of postAs Digital Marketing and Social Media Officer, you will play a vital role in
growing the online presence of Weston Park Cancer Charity and deepening
engagement with supporters, clients, and the wider public, ensuring our
message reaches the right audiences in the most effective ways.
You’ll have prime responsibility for managing our social media channels,
supporting the rest of our Marketing team to create digital content and
campaigns that raise awareness, promote fundraising, and share the stories of
those we support.
This is a hands-on, creative role that would suit someone passionate about
social media, digital marketing, and making a difference in the lives of others.This role will:

Support the develop of and implement social media strategies to

increase engagement, reach and donations.

Have prime responsibility for the charity’s social media channels

(Facebook, Instagram, LinkedIn and TikTok), ensuring consistent,
engaging, and mission-led content – planning, scheduling and
publishing content.

Manage the digital marketing content calendar and coordinate content

with the Marketing team.

Create a variety of digital content, including graphics, videos, reels,

stories, blogs, and animations.

Monitor and, where appropriate, respond to, and engage with followers

and messages, providing a warm and professional tone, ensuring
messaging is in line with the Weston Park Cancer Charity tone of voice.

Coordinate paid social media campaigns using Meta Business Suite.
Track performance metrics and provide reports on engagement, growth,

and reach, making recommendations for improvements

Collaborate with the Marketing team to create, develop and execute

digital marketing campaigns for awareness, fundraising, and service
promotion.

Assist with keeping the charity’s website content up to date
Assist with email marketing campaigns and manage the charity’s regular

e-newsletter using tools such as Mailchimp.

Assist with Google Analytics and Google Ads.

Ensure all content is inclusive, accessible, and aligned with brand

guidelines and values.

Stay up to date with trends in digital communication and identify

opportunities for innovation.

Ensure that all activities and contacts are managed through Weston

Park Cancer Charity systems and procedures, including the social media
policyWhat you do
We are seeking a highly motivated individual who shares our values to join Weston
Park Cancer Charity’s busy charity team. Our Digital Marketing and Social Media
Officer will play a vital part of our team and help us to deliver our vision: a better life
for those living with, and beyond, cancer in our region. If you are interested in
progressing your career within an organisation which makes a real difference to the
lives of thousands of people, we’d love to hear from you.About you:
 Experience managing social media platforms in a professional setting.
 Strong writing and storytelling skills, with the ability to craft engaging and
compassionate content.
 Ability to create and edit basic digital graphics and short-form video content
e.g. Instagram Reels and TikToks.
 Confidence with social media scheduling tools and analytics platforms.
 Basic knowledge of website content management systems (e.g. WordPress).
 Basic knowledge of email marketing tools (e.g. Mailchimp).
 Basic knowledge of Google Ads.
 Basic understanding of SEO principles.LocationSheffieldSalary25,867-28,219Type of ContractFull TimeHours37.5BenefitsOur Total Rewards Package Our Total Rewards Package is the result of staff feedback and best practice across the charity, public and private sectors. Some of our key benefits, depending on eligibility, include:  27 days (plus bank holidays) annual leave  Option to purchase additional five working days per year  Westfield Health level 4 coverage  12 weeks maternity leave at 100% pay and an additional 6 weeks at 50%  Up to 2 weeks full paternity pay  NHS benefits  Hybrid working  A minimum 4% employee / 6% employer contribution through our Auto Enrol private pension scheme. *Tax relief is automatically claimed for the staff member.  Death in service coverClosing Date14-09-2025How to ApplyHow to apply Closing date: Sunday 14th September @11.59pm Interview date: Wednesday 24th September Application format: Please send a CV and covering note demonstrating that you have read the job description / person specification and how you meet the essential and (where relevant) desirable criteria for this role. This can include skills, training, membership of professional bodies and experience. The covering note will form a key part of the recruitment process and you should demonstrate your suitability for the role in no more than one page. Weston Park Cancer Charity is committed to promoting equality of opportunity and values diversity of culture among our staff. All applications are anonymised as part of the selection process, so please do not forward any documents in PDF format. Apply to: HR@wpcancercharity.org.ukWeb Link

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