Brand Director UK

• Translate the global brand strategy into market-specific plans that increase awareness, desirability, and client engagement.
• Collaborate with Panerai HQ and Richemont UK leadership to evolve and execute a long-term growth strategy across all channels.
• Continually identify opportunities to maximize Panerai's market potential in the UK.
• Provide thought leadership and inspiration within both Panerai and Richemont UK to shape the future of the Maison.

• Own and deliver all financial KPIs: sales, EBIT, cash, inventory, CAPEX, and working capital.
• Lead a high-performing, data-driven commercial strategy across retail, wholesale, and e-commerce channels.
• Deliver and exceed channel-specific metrics: sell-in/sell-out, market share, SOSI, NPS, conversion rates, and client KPIs.
• Anticipate and resolve challenges across all areas of the business through agile, results-driven leadership.

• Lead by example and foster a high-performing, inclusive, and client-centric team culture.
• Provide an inspiring vision to employees and support their development through active performance management, mentoring, and succession planning.
• Partner with HR to lead and support all people processes (recruitment, KPIs, performance reviews, compensation cycles, talent management).
• Create a collaborative, transparent, and respectful work environment aligned with Panerai and Richemont values.

• Drive seamless integration across physical and digital channels to elevate client experience and commercial outcomes.
• Oversee boutique operations and retail excellence (owned and external doors), including visual merchandising, client service, and boutique fit-outs with HQ and real estate teams.
• Lead and manage all key operational functions, including supply chain, inventory, after-sales service, and repairs.
• Ensure robust risk management, in collaboration with Richemont Legal, including compliance, distribution agreements, labor law, and grey market control.

• Build and execute regionally relevant marketing strategies that align with global brand guidelines.
• Lead all PR, media, events, and digital activations to drive brand heat, boutique traffic and client engagement.
• Establish and manage the regional marketing and communications budget, maximizing return on investment and client engagement.

• Serve as the main liaison between Panerai HQ, Richemont UK, and shared service teams across all functions.
• Represent Panerai externally with landlords, vendors, partners, and key industry stakeholders.
• Maintain awareness of market trends, competitor activities, and client behavior to inform strategic decision-making.
• Build and nurture a pipeline of top industry talent by developing relationships across the luxury sector.

• Bachelor's degree and/or master's degrees in a relevant field preferred.
• Minimum 3 to 5 years' experience in general management, brand leadership, and commercial progressive roles in luxury goods or a related industry.
• 10+ years of leadership experience managing cross-functional and geo. diverse teams.
• Deep expertise in retail and omnichannel strategy, client development, and operations.Experience in a matrixed, multi-brand global organization preferred.
• Strategic thinker with excellent business and financial acumen.
• Proven ability to lead through complexity and influence across functions and levels.
• Inspires peak performance and cultivates an inclusive, empowering work culture.
• Results-driven, agile, and resilient under pressure.
• Creative problem-solver with high learning agility and curiosity.
• Exceptional communication and presentation skills, with a people-centric leadership style.
• Passion for the luxury industry, craftsmanship, and client excellence.

• We value freedom, collegiality, loyalty, and solidarity
• We foster empathy, curiosity, courage, humility, and integrity
• We care for the world we live in

Officine Panerai