Paid Specialist | Folkestone, Kent | Full-Time | Permanent

Sleeping Giant Media

  • Folkestone, Kent
  • £30,000 per year
  • Permanent
  • Full-time
  • 1 month ago
Paid Specialist | Folkestone, Kent | Full-Time | PermanentSleeping Giant Media is a multi-award-winning digital marketing agency with clients across the UK and Europe. We're looking for an experienced Paid Specialist to join our team.We champion diversity and flexibility, and we value the unique contributions of every team member. If you're excited about tackling fresh challenges and growing your skills, we'd love to hear from you.About the roleTHE ROLEDevelop and execute paid media strategies aligned with client objectives across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.Manage campaign budgets efficiently to maximise return on investment.Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.Provide expert insights and recommendations to improve client performance and contribute to business growth.Conduct quality assurance checks and ensure adherence to best practices.Mentor and support team members, fostering knowledge-sharing and professional growth.Represent the company as a thought leader at industry events and client meetings.THE PERSONBe a data-driven, results-oriented digital marketer with a deep understanding of paid media channels.You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.Are highly organised and able to manage multiple priorities and deadlines effectively.Possess excellent problem-solving skills and a proactive approach to overcoming challenges.Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.Work collaboratively with cross-functional teams while also being comfortable operating independently.REQUIREMENTS5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.Proven expertise in both lead generation and ecommerce campaigns.Proven experience in a fast-paced digital marketing agency environment.Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).Proficiency in Google Ads Editor.Well-versed in Google Analytics.Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.Experience with automation, AI-driven optimisations, and the latest paid media innovations.Ability to manage, mentor, and develop a team while maintaining a high standard of execution.Excellent written and verbal communication skills.We know that no candidate will tick every box. If you're excited about this role and believe you could be a good fit, we encourage you to apply.OTHER INFOWe are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those from underrepresented backgrounds, people with disabilities, and individuals of all faiths or beliefs.We understand the importance of flexibility and are proud to offer hybrid working arrangements. If flexibility is something you need, we're happy to discuss how we can tailor our roles to suit you. Just get in touch at .Please note that applicants must have the right to work in the UK.We know that no candidate will tick every box. If you're excited about this role and believe you could be a good fit, we encourage you to apply.We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we'll do everything we can to accommodate your needs.Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!The candidate will need to be based in the UK as they will be required to visit our office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week in our office.Salary: Starting from £30,000 DOEDuration: Working Monday to Friday 9am-5:30pm (37.5 hours weekly).NO RECRUITMENT AGENCIES PLEASE.About the companySleeping Giant Media is a purpose-driven digital marketing agency based in Kent, known for industry-leading work across search, social, content, data, and digital strategy. Since 2008, we've been on a mission to Awaken Potential - in our clients, our teams, and our wider community. We're proud to be independently owned, multi-award-winning, and deeply committed to doing business the right way, balancing people, planet, and profit. Whether it's SEO, PPC, content marketing, or analytics, we deliver with expertise, integrity, and impact. And while we take our work seriously, we don't take ourselves too seriously - you'll find no ego here, just smart, passionate people doing great work together.Required Criteria
  • 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
  • Proven expertise in both lead generation and ecommerce campaigns.
  • Proven experience in a fast-paced digital marketing agency environment.
  • Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
  • Proficiency in Google Ads Editor.
  • Well-versed in Google Analytics.
  • Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
  • Experience with automation, AI-driven optimisations, and the latest paid media innovations.
  • Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
  • Excellent written and verbal communication skills.
Desired Criteria
  • Informal or formal qualifications preferred, but not necessary
Skills you'll need

Sleeping Giant Media