Experience/Content Strategist - Apple TV (Fixed-term contract)

Apple

  • London
  • Contract
  • Full-time
  • 6 days ago
The people here at Apple don't just create products and services, they create the kind of wonder that's revolutionised entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. The Apple TV Content Design team is seeking a passionate Strategist to join our world-class group in London for a fixed term of 12 months. You are a creative problem solver with a passion for understanding audiences, shaping meaningful experiences, and driving impactful work. You possess solid experience in strategic development across diverse initiatives within a dynamic product and services ecosystem. In this role, you'll work closely with design, content, product, and marketing teams, as well as cross-functional partners, to help evolve our viewer experience and drive engagement. You will contribute to title-level campaign development and initiatives that enhance our TV+ service, across APAC and EMEA and in collaboration with our partners in the US. The role is focused on the on platform experience and on cultural and behavioural insights, strategic development, campaign ideation, and supporting executive presentations.DescriptionIn this role, you will be part of shaping the future of the Apple TV App and Apple TV+ service. You will blend cultural, behavioural, and technological insights to fuel ideation across projects, contributing to briefs that inspire meaningful work and evolve the experience our viewers have with both the service and award-winning titles.Responsibilities
  • You'll contribute insights and strategic thinking, working to understand, ideate and execute quickly, both independently and collaboratively. You'll support content, innovation, and product projects on a daily basis, with your work helping inform where the product will be years from now, whilst contributing to a growing strategy discipline.
  • You may be required to assist with presentations to creative leadership, product partners, and Apple executives - helping articulate strategic concepts with clarity and enthusiasm.
  • You will collaborate with design, product, and marketing teams to develop ideas and support teams in producing quality work. You will work with production and asset managers to help ensure that strategic plans are accurate and realistic and that deadlines are met.
  • You will develop your ability to work with global teams, across time zones, date lines and traditional routine, adapting to new paradigms and ways of working. You will contribute to the development and prioritisation of new initiatives, helping identify and explore fruitful territories.
  • You will understand audiences and results and turn these into meaningful insights for our teams, helping improve the efficacy and engagement of our work, whilst enhancing the customer experience.
Minimum Qualifications
  • Communications or brand strategy experience, entertainment industry experience a big plus.
  • A portfolio demonstrating strategic thinking, with experience in understanding audience and user needs.
  • Fluency and experience in the technology and product innovation space.
  • Ability to collaborate with teams across a complex ecosystem.
  • A solid understanding of qualitative and quantitative data. Using this data to inform strategy. Translating data into compelling stories to support ideas and inspire creatives.
  • Storytelling skills, capable of supporting both inspiring and directional creative strategy.
Preferred Qualifications
  • A passion for shaping meaningful, provocative, and significant strategies.
  • A deep love for TV and Film and bringing that knowledge to the forefront of your strategic thinking.
  • Excited to work in a creative and dynamic environment and embrace the opportunity to continuously enhance the Apple brand through strategic innovation.
  • Comfort with both analytical and creative thinking, integrating insights with creative problem-solving.
  • Interest in opportunity identification and creative ideation.
  • Exposure to channel planning and consumer research is a plus.
  • Experience in Social Media and brand and performance marketing is also a plus.
  • Ability to develop, share and present ideas in a clear and inspiring manner.

Apple