Social Media and Content Manager
Live Nation
- London
- Permanent
- Full-time
- Significant and demonstrable experience in a social media role, focussing on music, brand, agency media or entertainment
- Extensive knowledge and understanding in all social media platforms
- Outstanding and innovative editorial expertise
- A track record in content creation, using editorial, photography and video to engage with online audiences
- Good awareness of PR, marketing and community management
- Skilled in developing fan-bases and moderation techniques
- Experienced in a fast-paced, creative environment
- Proficient in social reporting tools for extracting and reporting insight
- Competent in editing tools and optimising formats for social media platforms
- Brand management experience
- Dynamic with outstanding attention to detail
- Strong project management and people skills
- A team player and collaborative by nature
- Quick-witted and calm in a crisis
- Accountable and organised with a strong sense of time management
- High level communication skills
- Data driven and an analytical, results-driven professional
- Extremely organised and self-motivated
- Positive with a proactive, can-do attitude
- Understanding of the wider industry landscape, social media platforms and techniques
- Flexibility to work irregular hours (weekends/evenings/public holidays)
- Devise, implement and evaluate social media strategies and campaigns for shows, tours, events, venues and ad hoc projects
- Collaborate with the head of PR and brand communications and align with department leads (PR, digital marketing, design, marketing), regional marketing executives, promoters, partners, ticketing services and agencies to deliver a fully integrated content-driven plan, increase ticket sales and optimise commercial and promotional impact
- Plan, review and strategise daily/weekly/monthly content across multiple platforms
- Own and curate calendar management, content creation and all postings
- Communicate plans to internal marketing and PR leads
- Maximise engagement and growth with our community
- Monitor reach of all our social media channels
- Implement effective processes to ensure smooth and timely delivery of assets to channels
- Ensure a consistently high-quality output
- Produce and distribute regular (daily/weekly/monthly) reporting and analysis of all social media data with benchmarking to shape our strategy
- Conduct social listening and monitoring to understand brand sentiment and to inform future campaigns
- Improve channel engagement and performance
- Present and review the social media strategy to the head of PR and brand communications, department leads and key stakeholders on a regular basis
- Deliver robust campaigns to grow social communities, increase purchase intent and ticket sales
- Input and adhere to the correct tone-of-voice and style guide when delivering on-brand content across all channels
- Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary
- Establish KPIs and metrics to measure the success of content and campaigns
- Identity and communicate key marketing trends and insights, cultural moments and new and emerging channels
- Actively contribute to the Group’s communications and marketing strategy
- Proactively monitor the competitor landscape
- Educate internal teams around best practice social media strategies, commercial tactics, new formats and content
- Work closely with the marketing team for all paid-for activity and audience targeting
- Support the head of PR and brand communications with the overall brand experience
- Work with external agencies and internal development teams as required
Creativepool