Digital Marketing Specialist

RSK Group

  • Kingsclere, Hampshire
  • £36,000-50,000 per year
  • Permanent
  • Part-time
  • 8 days ago
The VacancyThe Woodhouse Partnership Ltd (Woodhouse) a member of the RSK Group, provides leading-edge expertise in the optimal management of physical assets and infrastructure for many industry sectors, with operating business units in UK, North America, South America, and Australasia.We are now hiring for a Digital Marketing Specialist to create and update our WordPress pages. The ideal candidate will have a strong understanding of SEO, improve page performance and Google ranking, and have experience with Lead Forensics.This is a Hybrid position with home and office working from the Head Office in Kingsclere.We are open to Full-Time and Part-Time applications. Please state preferred working pattern and hours at application stage.Key Responsibilities:
  • Create, update, and maintain WordPress pages.
  • Implement SEO strategies to improve page performance, increase organic traffic, and boost Google ranking.
  • Utilise Lead Forensics to analyse and optimise lead generation efforts.
  • Develop and design eye-catching social media posts on LinkedIn using Canva.
  • Write engaging and informative copy for social media posts and project reviews.
  • Writing compelling case studies from clients or consultants information.
  • Monitor and analyse website and social media performance metrics.
  • Set up, manage, and optimise Google Ads and LinkedIn campaigns, including tracking appropriate metrics of success.
  • Need to engage with community of practice CoPs appropriate technical SMEs to develop content.
  • Work independently with minimal supervision and take initiative in projects.
Person Specification:
  • Proven experience working with WordPress.
  • Strong knowledge of SEO principles and best practices.
  • Familiarity with Lead Forensics or similar lead generation tools.
  • Proficiency in using Canva for creating social media graphics.
  • Excellent copywriting skills for social media and project reviews.
  • Experience in setting up and managing Google Ads and LinkedIn campaigns.
  • Ability to analyse and measure the success of marketing campaigns.
  • Certified Digital Marketing Professional or other recognised digital marketing qualifications.
  • Minimum of 5 years of experience in a similar role.
  • Ability to make an immediate impact and know what needs to be done.
  • Hands-on experience in creating marketing material and generating ideas without relying on agencies.
  • Attention to detail and ability to work without supervision.
  • Proactive and self-motivated with a strong work ethic.
Desirables:
  • Preference given to candidates holding recognised UK digital marketing qualifications (e.g. CIM, IDM, City & Guilds, or equivalent accredited bodies).
  • Experience working in a similar SME consultancy or software business.
  • Background in an engineering company or EPC (Engineering, Procurement, and Construction) company.
  • Understanding of other digital marketing tools and platforms.
Salary & Benefits
  • £36,000 - £50,000 Dependent on experience / Part Time (Pro Rata Salary)
  • Hybrid working
  • Free on-site car parking
  • Contributory Pension Scheme
  • A flexible benefits programme including the option to buy additional holidays and private health care
  • Cycle to Work Scheme
  • Mental Health Support
  • Digital GP Service
  • Life Assurance and Health Cash Plan
  • Regular training and development
#Digitalmarketing #Marketing #Wordpress #RSKGroupAbout UsThe Woodhouse Partnership is a leading global provider of organisational development expertise, education and tools for the optimal management of physical assets and industrial infrastructure.Founded in 1994 by former senior managers from Shell, the UK Atomic Energy Authority, the Royal Air Force, Philips and Kvaerner Engineering, we operate in more than 30 countries with divisional offices in the UK, North and South America and Australasia. The company boasts an unrivalled team of asset management experts and trainers, each with multi-sector personal experience developing and implementing leading practices. Clients include HOFOR (City of Copenhagen utilities), UK National Grid, Ecopetrol (Colombia), SABIC, Babcock (defence), Affinity Water, United States Bureau of Reclamation and Transport for London.The Woodhouse Partnership is part of the RSK Group, a leading integrated environmental, engineering, and technical services business providing dynamic, multidisciplinary services to a wide range of sectors. RSK was founded in 1989 and has grown considerably since then.At RSK, we operate as a group of businesses that work together seamlessly, aiming for growth through diversification. Our strategy helps us build a strong and resilient business, capable of weathering external challenges, while also providing greater value to our clients and more opportunities for our employees.Since the beginning, our philosophy has remained the same: employ, develop and reward talented individuals. People are crucial to our company, and we recognise that our success hinges on our colleagues' growth. We're committed to preserving RSK's people-first culture, promoting innovation, and fostering a supportive and caring environment for collaboration. At RSK, we want you to be part of our successes and help you reach your career aspirations. We take pride in offering employees fulfilling and challenging careers by promoting ongoing growth and empowering individuals to excel.We are committed to fostering an inclusive workplace that welcomes individuals from all backgrounds, experiences, and perspectives. We firmly believe that embracing and celebrating the diversity in our workforce makes us a stronger and more innovative company.By providing workplace adjustments, we make it easier for people to confidently explore and pursue our career opportunities and recognise that flexibility is key to fostering a dynamic and thriving workplace. Many of our office-based positions benefit from a flexible working arrangement, allowing our team members to achieve a balance between professional and personal commitments.We actively encourage applications from candidates of all genders, races, ethnicities, ages, neurotypes, religions or beliefs, sexual orientations, and those with disabilities.If you're passionate about making a difference, join us as we work together to build a brighter, more equitable, and sustainable future for all. Do you have what it takes?An RSK CompanyBenefits

RSK Group