SEO Executive (Evergreen)

The Telegraph

  • London
  • Permanent
  • Full-time
  • 22 days ago
  • Apply easily
Organic traffic is a crucial traffic driver for The Telegraph website and a key focus for our ongoing growth efforts. Our goal is to leverage this traffic channel to fuel long-term growth, reach new demographics, and consistently attract new customers.Our SEO team is dedicated to promoting best practices across the business, collaborating with each desk to ensure the creation of SEO-friendly content. The Evergreen SEO team specialises in long-life content, managing the organic performance of non-news articles. This includes topics within the Telegraph Life section, such as personal finance, health & fitness,food & drink, and culture.We are seeking an enthusiastic self-starter who understands the vital role of search engines in content discovery to join our Evergreen SEO team. As a SEO Executive, you will assist the SEO Manager in executing the organic growth strategy for Telegraph Life. Your responsibilities will include advising desks on SEO best practices, identifying growth opportunities, and reporting on organic search performance. A good example of our evergreen content can be found within and its associated guides.Key ResponsibilitiesHelping editorial teams to develop and deliver compelling content experiences for their target audiences and support them to achieve this by:
  • Assisting with keyword research, trend and competitor analysis to identify opportunities and areas for organic growth using tools such as Ahrefs/SEMrush
  • Creating and managing content calendars containing recommendations for new evergreen and topical content, as well as improvements for existing content
  • Creating SEO briefs for writers of varying SEO knowledge in line with the agreed content calendar
  • On-page optimisation for a variety of content types including web articles and landing pages, according to SEO principles
  • Highlighting contextual linking opportunities to increase and improve internal linking
  • Assist with reporting, evaluating and improving the performance of content
  • Understand and respect editorial guidelines and key target demographics to guide content recommendations effectively
Requirements
  • Solid SEO experience with a deep understanding of content marketing techniques
  • Able to proficiently optimise a variety of content types including web articles and landing pages
  • Confident with thorough keyword research and monitoring keyword performance
  • ‘Can do’ attitude - proactive approach with a passion for digital
  • Ability to juggle multiple priorities and meet deadlines
  • Confident using web analytics tools (Adobe Analytics, desirable), content management systems and SEO tools
  • Effectively collaborates and builds rapport with internal stakeholders and colleagues
  • Excellent communication skills
  • Keen interest in the latest SEO industry trends, with a proactive approach to staying informed about new releases and developments
BenefitsThe nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.Training and developmentWith support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.Our commitment to inclusionAt Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our .

The Telegraph