Product Marketing Manager

Kantar

  • London
  • Permanent
  • Full-time
  • 2 months ago
Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.Kantar Media is a wholly owned but operationally independent part of the Kantar Group.#LI-KantarMediaJob DetailsAs people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.Job Title: Product Marketing ManagerLocation: London, Grays Inn Road
Full time/Permanent/HybridAbout the Project/RoleThe Product Marketing Manager is responsible for the successful management and execution of product marketing programmes across Audience portfolio, with a particular focus on TechEdge products. This role will ensure alignment with TechEdge leadership and key priority markets to drive awareness, engagement and growth.TechEdge is a Kantar Media company, a global leading provider of respondent-level media reporting, planning, and optimisation applications. Trusted by over 20,000 users in 70+ countries, we support international broadcasters, media agencies, and advertisers.The Product Marketing Manager will play a key role in the achievement of global product marketing objectives by:
  • Supporting the development of marketing strategy for TechEdge products (market intelligence, understanding of the buyer, positioning, messaging that resonate with target audience);
  • Creating compelling product collateral (e.g. sales enablement materials, white papers, and other marketing assets that support internal and external communication);
  • Collaborating closely with Commercial and GTM teams to drive effective promotion of existing products and ensure successful launch of new products and services.
Job Role RequirementsWork closely with the Head of Product Marketing to support the development of a strategic product roadmap for TechEdge products.Responsible for the delivery of the TechEdge global product marketing plans:
  • Product Messaging & Positioning - Develop clear and compelling messaging that differentiates our products in the market. Translate complex features into benefits that resonate with target audiences.
  • Go-to-Market - Develop and execution of product launches, collaborating with product, sales, and marketing teams to drive awareness and adoption.
  • Content Creation - Produce a range of content—such as landing pages, product one-pagers, email campaigns, videos—that supports campaigns, sales enablement, and product education.
  • Campaign Development - Design and manage integrated marketing campaigns that generate leads and move prospects through the funnel.
  • Sales Enablement - Equip the sales team with tools, including standard decks & materials, product and messaging training, to support the sales process and improve conversion.
  • Event Support - Plan and execute product-focused events such as webinars, demos…
Experience
  • 3_5+ years of product marketing experience and an understanding of lifecycle management preferably gained within a media intelligence business.
  • Ability to work in an international and matrix environment
  • Strong writing, storytelling, and content development skills in English
  • Ability to translate technical concepts into customer-focused messaging
  • Strong analytically (results tracking and interpretation), supplemented with exceptional project management.
  • Comfortable using analytics tools and CRM systems (e.g., HubSpot, Google Analytics)
  • Excellent collaboration skills and ability to work cross-functionally
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.At Kantar we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.Privacy and Legal StatementPRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visitCountryUnited KingdomWhy join Kantar?We pride ourselves on understanding people, and what makes us think and act the way we do.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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