Senior Website Content / CMS and Digital Officer
AWD online
- London
- £38,250 per year
- Permanent
- Full-time
- Lead the development and implementation of the website improvement strategy and project plan, with support from the Communications Manager
- Recommend and manage changes to the website architecture, front-end design, features, integrations, and user-journey improvements
- Manage the day-to-day of activity of the website, including uploading content in three languages (English, French and Spanish), optimising content for web, updating static pages when needed, and recommending updates and upgrades to the Content Management Systems (CMS)
- Responsible for managing website projects, as well as larger-scale changes to website functionality and architecture, managing external contractors
- Research and implement best-practices for search engine optimisation (SEO) across website copy
- Produce and manage a clear, well-documented approach to web analytics, producing regular reports, monitoring user behaviour and website traffic
- Support content writing for the website, including writing website copy and blog posts
- Set-up, maintain, and manage website analytics using the Google suite
- Monitor and evaluate the success of other digital channels, including social media and email marketing
- Manage the email pipeline and support email marketing, including copywriting and content generation for regular newsletters
- Support digital storytelling, digital content writing, and social media campaigns as required
- Experience in a similar level role, ideally in the not-for-profit sector, an international / intergovernmental organisation, a social movement, research centre, or social enterprise
- Experience in developing and implementing website improvement strategies and coordinating large website development project plans
- Experience in website management, including planning, implementing, monitoring, and upgrading content, architecture, and features
- Experience in developing and implementing evaluation and reporting for website, email marketing and social media channels
- Experience in managing complex projects
- Experience in applying best practices in Search Engine Optimisation (SEO)
- Experience in writing and developing content for websites
- Experience managing external contractors, particularly website developers
- Experience working across other digital channels, including email, social media and other digital storytelling platforms
- Expert knowledge of using content management systems (CMS) to manage websites, ideally with experience of using Wagtail
- Expert understanding of the Google Suite for website analysis, including Google Analytics, Google Tag Manager and Google Looker Studio
- Understanding of website wireframing and design software, ideally Figma
- Skilled at using third-party social media and email marketing analytics tools
- Knowledge of regulations for website compliance, including GDPR and data protection, and accessibility best practices for website
- Willingness to work flexibly and regularly travel internationally, as necessary
- Experience using Adobe Creative Suite
- Able to speak a second language, ideally French, Spanish, or Portuguese
- Understanding of HTML and CSS
- 25 days annual leave (plus UK Bank Holidays), which increases with length of service
- Generous 10% Employer Pension Contribution
- Employee Assistance Programme (EAP)
- Enhanced sick pay, which increases with length of service
- Family friendly policies
- Life insurance
- Cycle to Work scheme
- Individual training and language classes